Should I buy a completed painting OR commission a painting?

I have had several people over the years ask me a familiar question: “What pieces do you have done right now that are in my budget?” I can appreciate that question, but that really limits what the next step my perspective client takes next. I mean, maybe I happen to have the exact size and subject matter they’re looking for. Maybe, but not usually.

I then present the option of commissioning a piece from me, but about 70% of the time, the person who would be willing to purchase a completed piece from me seems hesitant to commission a painting, which is a shame. The already completed pieces of art on my studio wall are there to show people what I’m capable of creating. If one of those pieces speaks to them, that’s awesome, but primarily, I want those pieces to get people thinking and dreaming.

“When I paint, no matter what I’m painting, I’m in my happy place.”

So is buying a completed painting or a commissioned painting better? Well personally, I like both. But I really like working on commissioned pieces. Here is why:

1. You can match the size to perfectly fit the budget. I charge by the square inch, so the size determines the budget. If something is more than the budget can support, we can just shrink it a bit so that the bottom line total is something you can live with.

2. You can pick this exact subject matter for the piece. I’ve had the privilege of painting scenes I’d never think of painting and trying to sell in my Asheville studio. People have asked me to paint a scene based on their rafting excursion amidst antarctic icebergs, canals of Venice, mountains of New Zealand, and so many other awesome places. This is what makes my job really interesting and challenging!

3. I don’t charge any more for commissions. I charge the same per square inch rate for a commission as I do for a completed piece.

4. You can get creative! I currently have a perspective client that found a sky they like from one photo, the background from another photo, the mid ground from another photo and the foreground from yet another photo. The colors and lighting don’t go together perfectly as is, but I’ll deal with that. That’s my job.

5. I ship anywhere in the lower 48 states free of charge, which saves you paying any sales tax if you live outside North Carolina.

6. I completely guarantee your satisfaction with a commission. If you’re not totally happy with it, I’ll start it all over again, and keep going until you ARE happy with it. I’ve never had to do that before, but I always stress my willingness. I don’t want anyone worrying about purchasing something they end up not liking. I also send a photo near the end of the painting process for my client to take a look at and request tweaks if needed. I’m always happy to tweak a piece upon request, and keep tweaking until they’re totally happy with it.

7. Upon request, I allow people to pay over time at no added interest. When the last payment is received, the painting is shipped.

I love painting. When I paint, no matter what I’m painting, I’m in my happy place. And it continues to be such an amazing honor to be asked by people to paint something specific for THEM. I absolutely love that. So…if you have an idea and if I happen to have just painted something that matches that idea perfectly, awesome. Talk to me about a purchase. But if you have a specific budget or size or subject matter in mind, talk to me about a commission. I would love to work with you on whatever project you dream up! It’s my job to make sure you never regret that decision.

A Look Back to "The Dark Year"

Maybe it’s just because this is therapeutic, but I think I need to give a “Year in Review” as far as the strangest and scariest year I can remember: 2020. When it started, I was oblivious to what was to come. We were celebrating the New Year with our kids in Texas, and I was working on a dozen commissioned paintings. 2019 was my best year to date (sales-wise) and I was looking forward to what 2020 would hold for us.

Wow.

In late February, I left Joy in Texas to help take care of our newest grandchild, and I ran back to Asheville to finish up and deliver several of the painting commissions I was working on. But over the couple weeks I was back at my studio in Asheville, as February was giving way to March, the Coronavirus was ramping up and the governor ordered all businesses closed. I still had to work in the studio and was walking in each day, but it was kind of terrifying. The streets were empty and silent. It was like a scene out of “The Walking Dead”. When I got to my studio, I opened the door and wept. I thought this might be the end of my career.

After a couple weeks by myself in an empty, quiet city, I drove back to Texas with a new supply of panels for the next round of commissions. Texas (like everywhere in the world) was still scary, but at least I was not alone there. Our home there is right next door to my daughter and her family and two houses away from my son and his family, so I was painting and playing with grandchildren for the next few months as we waited.

In the mean time, rather than seeing my business shrivel, I was amazed: it was growing. People were ordering commissions from me like they’ve never done before. In 2019 (my best year so far), commissions were about 50% of my total sales), but in 2020, they shot up to about 80%. This amazed me. I figured that when people are worried about the economy completely crashing, who is going to buy artwork? But a client corrected me: “No Steve,” she said. “Especially this year we need artwork. We need to add beauty to our lives especially now.” I’d never actually thought of it that way.

My studio in Asheville really was empty until summer, but then summer was pretty busy. Foot traffic in September seemed “almost normal”. By that point, everyone coming into my studio (from all over the country) seemed fine with the idea of wearing face masks and socially distancing.

By the time the year ended, my sales were right in line with where they’ve been the last several years. 2019 was still the best year so far, but 2020 was not the worst and for that, I’m profoundly grateful.

Because of 2020, I learned that I love to paint at home. I spent the year painting under a couple big maple and hickory trees in my front yard and I found that to be really refreshing. Honestly, I’ve had worse work environments! I’ve also enjoyed the time with my wife and my family. As far as 2021 goes, we’ll see. But the time working from home, without the studio crowds, has given me time to think outside the box and dream and ask myself where I want to be headed and what I want to be doing. I don’t usually have time to ask big questions like that, but in 2020, we all had a lot of down time to think, right?

I’m looking forward to vaccines and truly praying for a return to normalcy in the world; a return to coming close to people again, of shaking hands, of hugging. In the mean time, I will keep dreaming and planning and painting.

How a Dinky Little Virus Changed my Art Business

Each day I go to my studio now, inevitably someone will profusely thank me for being open, and then asks how I’m doing as an artist in this crazy pandemic.

Well, things have changed. Last year was an amazing year as far as art sales go. Incredible. And then…we hit March of this year and everything completely changed. Those last few days before we HAD to lock up the studio in Asheville was just spooky. Though mid-March usually brings tourists back into town, no one at all was on the streets. It was like a scene from The Walking Dead. But if you’re reading this, you already know that because it was the same all over the country. Mid-March began a period of time that was really scary for so many reasons. Questions like “will I get this disease?”, and “will I make it financially through this thing?” were on everyone’s mind (including this artist).

COMMISSIONS

During those first weeks, I was really thankful I still had painting commissions I was working on from the end of 2019. But then in early April, a few more commissions came in. I was amazed. “Now??” I asked myself. “Who would buy art NOW?” But one client at that time explained “the world is so scary and horrible right now. I need something that will give me joy and peace and that’s why I have to commission a piece of artwork from you.” I was honored and really thankful for that kind of response to this situation. Even now, there has not (so far) been a day of 2020 when I was not working on a commission. In fact, I’m just finishing up the largest commission I’ve ever received. I honestly don’t understand this at all, but I’m not complaining.

NEWSLETTERS

Because of what that client said, I realized I maybe had something I could do to help people during the lockdown (at least a little). I began to send out a newsletter weekly to all my client list (nearly 2000 people). I usually send it out to show new work and talk about upcoming events at the studio (if you’re interested in being on the mailing list, just email me at stclaireart@gmail.com). But this time, I sent out a single photo once a week of one of my paintings and the story behind that painting. And immediately, I got really positive responses. I just wanted to give people at least a few minute escape from reality, and right then, that seemed like something real I could be giving.

MINI MASTERPIECES

During that time, I also began working on tiny (8” x 10”) versions of some of my favorite pieces I’ve done over the last several years and then offering them for sales on Facebook and Instagram. The sales of my “mini’s” really helped support us well through spring, and I have a whole bunch ready for holiday sales. Again, these sales surprised me. I have NEVER sold directly on-line. Because my paintings are reflective and have depth to them (and you can’t capture that in a photo), I have never bothered trying to sell my work on-line. But these were an exception and I am really grateful for the Artist Support Pledge that started this whole idea of artists offering tiny paintings in 2020. That really helped a lot of artists make it through the scariest time of the lock downs.

STUDIO SPACE

One unexpected thing about the studio having to be closed down for a couple months was that I found I really liked working from home. I have a yard surrounded by huge maple, oak and hickory trees. To be able to just wear grubby clothes and set up my work station right there in my front yard, crank up my music or podcast and create my artwork there was uh…really nice. So Joy and I decided to move most of our behind the scenes production work home, which cleared out the back part of my studio. We cleaned and painted the walls and floor, opened up the back doorway to about 12’ and I found another artist to join me in the space. His name is Onicas Gaddis and he has been a joy to have around. He is also a painter but works in acrylic and does large expressionistic-style pieces. Really cool stuff (you should check his website out at onicasart.com). Having another artist there not only helps us out on rent, it means we can be open seven days a week, but Joy and I still get our two days / week off. Thank you Onicas! So when you next visit, you may well be greeted by a smiling face (smiling behind the mask) of my new studio mate. Make sure you say hi!

TO SUM IT UP

I am really lucky, blessed, fortunate (however you want to look at it). And I cannot help but be hopeful about the future and thankful I’m making it through this period of time (so far, so good anyway). So my business model has changed, and this years sales sure aren’t what they were last year, but thank God (and I do multiple times every day) and thanks to all my amazing clients, I’m making it and actually enjoying parts of this whole experience. Don’t get me wrong…I’m longing for 2021 and I’m longing to be able to travel again! I’m longing to ditch my mask and start hugging people again. But right now, in this weird and sometimes scary lull, I feel quiet inside. I am so thankful.

That’s enough. I have a commission I need to get back to now…

Adaptation: Survival of the Most Flexible

Life is so weird sometimes. Looking back to last year, I can’t help but wonder…Oh, 2019 why did you have to leave? You were awesome to me (and probably lots of other people). And 2021, you’d BETTER be nicer than 2020, that’s all I’ve got to say. 

You know, as weird and difficult as 2020 is for all of us, we do not live in the past or the future. We live right here and now, firmly ensconced in the weirdness of 2020 and tasked with finding meaning and beauty (and making a living) right now. And that means that if I want to make it as an artist into 2021 and beyond, I need to adapt. I need to think outside the box. 

Last year, I would not work on any paintings under $500. I just didn’t have the time. Under $500 was Joy’s “territory”. She does NOT like to work large. Large paintings (to her) are SCARY. I love large paintings. They can totally theme a room. So I worked on larger pieces and Joy worked on smaller pieces and we were happy. And then, we celebrated the New Year and welcomed (blindly) 2020! Oh man. We had no idea January 1, did we??

Recent “mini’s”

They’re diminutive gems!

So, because of the fact that so many people are struggling financially, I have switched gears a bit. These days, I’m regularly cranking out 8” x 10” paintings and I’m finding I’m really, really enjoying them. They’re diminutive gems. They can find a home on practically any wall, and they range from $200 - $300. So for now, and at least for the foreseeable future, I’m not only working large, but working small as well, and having a blast. So look over my website or scan through your best vacation photos. If you find something you’d like for your home or a special gift, just let me know. 

And just to make it clear, this does NOT mean I don’t want to work on larger pieces. I’m currently working on some of the largest commissions I’ve ever done. I’m always working on large pieces. But this year, I’m also adding the “St.Claire mini’s” to my artistic repertoire. They’re cute and they’re fun. You can’t argue with that. 

My Beautiful Baby on Display

Picture sitting there in the crowd of other parents. The band has just played Pomp and Circumstance and the graduates have just marched across the stage. Finally, the school president calls your daughter’s name. Ahh, the lump in the throat. There’s your baby, all grown up. Just look at her. Wow. You feel so proud.

Okay, well that’s how I felt when I received this photo (above) from Naples Lifestyle Magazine. My artwork is being featured in the magazine (because my client’s home is being featured in the magazine) in February, 2020 and the writer had some questions for me:

Would you please tell me about how you approached this beautiful work? 

My client’s interior designer gave them color swatches to forward to me. The swatches of paint and fabric gave me a good idea of what colors to use in the painting as the main colors as well as accent colors. I also had a good idea of what type of abstract art the Judy's preferred, so that dictated the general style. Then the painting was begun. First, I build up a textured background with modeling compound and gesso, then I cover the entire piece with reflective metallic leaf (aluminum leaf in this case). The colorizing is all done with layer on layer of oil paint, then the finish is applied. They requested a high gloss finish, so I used a solar-resistant resin (Florida-safe), applied in five layers to cover all the texture to the point it left the final surface glassy smooth. 

Do you do much work for homes where the color scheme or theme is provided?  How does that work? 

As far as color scheme, I do a lot of work with interior designers and home owners who provide photos of the space and / or color swatches they're using as the basis for the color scheme. As are as the theme goes, if they want a landscape painting, they can look at my website and give me an idea of what they prefer, or they often provide a photo (one they've taken from their favorite vacation or one they find) and I'll use that as the inspiration for the painting. For an abstract painting, they can provide color ideas and then photos of different abstract paintings they like. That lets me know the abstract styles they're attracted to, so I'll use those ideas as inspiration for my own piece. 

This painting was really special to me because it represents ten amazing days at my clients awesome log mansion in Breckenridge, Colorado. We exchanged ten days for me and all my family at the cabin for this painting. So we spent time in God’s country, hiking, biking, fishing, hot tubing and lots and lots of laughing. I love bartering. It makes everyone happy!

A Really Unique Commission Project

“Triple Falls Triptych” (30” x 60” — each panel)

I love artwork commissions. I’ve found that as an artist, a commissioned painting oftentimes gives me the opportunity to paint something really unique. I’ve painting the canals of Venice, the Alps, Queenstown Harbour in New Zealand, Jasper National Park in Alberta, British Columbia, and even an Antarctic scene!

Several weeks ago now, a nice local couple came to visit me in my Asheville arts studio and liked what they saw. After several minutes of discussion about commissioning possibilities, they went home to look through their photos. In the mean time, I looked through some of mine.

So, I played God just a bit…

The idea they came up with was partially determined by the eventual location where the artwork would be installed: a stairwell. So here was the assignment: “We’d like a triptych, and we’d like the panels to be offset from each other, each one mounted a bit lower than the previous as they move down the steps. Basically, we’d like a local scene that can, in a sense, move down the wall with the stairs.”

Applying the finishing touches to the panels

SO… if they wanted a scene that “moved down” a stairwell, then one idea immediately came to mind: Triple Falls. Triple Falls is one of the most accessible, iconic and truly majestic waterfalls in western North Carolina, only an hour away from Asheville. But, as I looked at all the photos of the falls, I saw I problem. The waterfall moved from right to left as it cascaded down the mountain. But their stairwell goes down from left to right. So, I played God just a bit and flipped the photo. Viola! Perfection!

"What are you Working on These Days?"

My Happy Mess

I had a client come into my art studio last week and he asked what I was working on these days. After I recounted some of the projects I’ve got in process, I thought “Wow, I’m really busy!” Thankfully, this has been a very busy season so far and I have lots on my plate and lots more projects I have in mind. So where to start?

• I’ve got a three month show coming up in the summer at one of the premier hotel/restaurants in downtown Asheville. This will require 10 to 12 paintings, with more waiting “in the wings” to replace pieces as they sell (thinking positive here). Most of those paintings are completed now and ready for the show.

• I am finishing up a commission (just completed today actually) for a couple that got married in Maine. The wedding venue had an amazing view of the mountains, so that vista was what I painted for their anniversary present to each other. I love creating a painting that’s not only a nice piece of artwork (hopefully!) but actually means something to the client. This one very definitely means a lot to them. How cool is that?

• I’m also working on a rather large piece for a client that lives on a mountainside just south of Asheville. The view from their back deck is really spectacular so I’m creating a sunset inspired piece from the viewpoint of their back deck. This one is nearly completed now as well.

• I just finished up a set of eight new pieces and have started a brand new 8-piece set to get ready for our busy summer season. Most of these paintings are on the smaller size (like 16” x 20” and 18” x 24”) so it’s easier on the wallet (since my prices are determined by the size). Come by this summer and there will be a lot to see!

How boring would life be if the motivation for everything we did was simply because it was practical?”

• I saved the completely impractical (but really fun) projects for last in this list. This year, I wanted to depict a very large wave crashing on rocks and I just finished the line drawing of that composition on the canvas last week. The other project is a jagged peak of a mountain (up close view). I know…I’m in Asheville and how do I expect to sell a crashing wave (we’re five hours from the ocean and we only get huge waves here when there’s a hurricane) and we’re about a 30 hour drive from the nearest “jagged” mountains. So the reason I’m painting these two is because I want to. I don’t really care if these sell or not. I may end up with these on my own wall and if that’s the case, I’m very much okay with that. How boring would life be if the motivation for everything we did was simply because it was practical?” Seriously, I’d be excited if they don’t sell because I wouldn’t mind ending up with two of my very best pieces (and that’s what I intend to create). That said, if. you like waves and/or mountains, let’s talk. :)

Well, that about sums up the current work load of this Asheville artist. If you’re planning a trip to visit western North Carolina this year, please make sure you include our art studio (in Asheville’s historic River Arts District) in your itinerary. With over 220 artists with open art studios, you could spend a whole day browsing artwork and meeting artists. Cheers!

Recent Projects on my Plate

My gosh, the life of an artist is so much fun, but can be really busy this time of year! I’m so thankful for that! I’m still amazed I can do what is (for me) the most fun thing I can think of doing and be able to make a living doing it.

Currently, I’ve got twelve paintings in various stages of creation that will end up in my open art studio / gallery in Asheville’s River Arts District. These are mostly local landscapes with a few “generic” themed landscape pieces. When I paint for my studio, I have to consider the fact that visitors are mostly tourists that would like a piece of art to remind them of their trip to Asheville. I’ve learned over the years that venturing too far off the path (of local themed paintings) is not a great idea if I want the art to sell (and I do).

And so far, I have six commissions lined up for a January start date! Here are my assignments:

1) 44” x 72” piece that depicts the view off the back deck of my clients house near the tip of Long Island, NY. This will feature some trees in the foreground, and wetlands with cattails and fishing docks in the mid-ground and the sparkling water of the bay in the background.

2) I have a 24” x 72” piece that is a panorama of woodlands at the tail end of summer, so the trees will be mostly green leafed, but with a hint of gold and rust thrown in here and there.

3) 12” x 35” spray of orchids. This will be fun and challenging because the orchids will be built up and sculpted onto the canvas, then covered with the aluminum leaf and paint.

4) Two 8” x 10” paintings of birch trees during summer and autumn (to go with another two I did last year for this client featuring birch trees in spring and winter) so this will make a complete four seasons group.

5) A 36” x 36” painting depicting a scene from the Netherlands. My clients are using their own photo for this one (I love it when people feel the freedom to do that!)

6) A 24” x 40” painting featuring a scene on the Biltmore Estate of an old oak tree overhanging the French Broad River in autumn.

So that’s what’s on my plate right now. That should be enough to keep me busy and out of trouble for a while anyway! Huge thanks to everyone that has asked for commissions! I’m offering a 20% discount on any commission ordered now but that I can start after the holidays. So if you’d like to own one of my paintings at a discount, now’s the time to inquire about it!

Okay, enough blogging. I obviously have to get back to painting!

Steps Involved with a Painting Commission

Yesterday morning, I was in my “happy place”, finishing up a landscape painting I’m working on featuring the meadows and mountains for western North Carolina. My art studio had had several visitors poking in, looking at the completed artwork I have displayed on my walls and stopping to talk with me while I was working.

Around mid-morning, three women arrived and I remembered two of them from a previous visit. They had come in to talk about steps involved with commissioning a painting. Luckily, they had a laptop filled with some really beautiful photos.

These clients live in beautiful home near the eastern tip of Long Island and their home overlooks a bit of wetland and then a bay (Wickham Creek). They showed me photos of their home and some shots of where the painting would be eventually installed. And then we perused photos of their amazing view during each of the seasons.

So the first question to answer was “what is the subject matter for this piece?”. Over the course of the conversation, they decided on a view of the bay with the foreground being a mix of cattails and various wetland foliage. The problem was that there are trees in the way of the view they desired, but I assured them that that was an easy problem to remedy as an artist (I’ll just remove the trees in the artwork!). And this time of year, with leaves nearly all off the trees, they can just give me a good shot through the trees and that will give me the mid-ground and background for the composition.

Then we discussed time of year to be depicted. Their walls are a “golden retriever yellow, so a sundown would be too warm and winter would be too cool. We decided that a late September view (before the cattails were pruned off) would work great. Blue sky with some clouds maybe? Lush green wetland in the foreground with some early autumn rusts and golds (which tie in with the wall color).

It’s so much fun to sit down and talk through what the client is looking for.

The only thing left to decide was the size, but they were thinking something around 4’ x 6’ or maybe 3’ x 5’, as it is to be a real “statement piece”, hanging above the couch. As soon as they get home, they’ll measure their couch, and then get back to me. In the mean time, I did a little research and found that the average three-cushion couch is 84” long, and based on that, I did the following three plans:

I’ll forward the photos to them today, so they can start thinking about the proportions that would work best for them. Then we will be ready to start, and about eight weeks later, the painting will be delivered to it’s new Long Island home!

This is how I generally work a commission. It’s so much fun to sit down and talk through what the client is looking for. Sometimes people know exactly what they want, and sometimes we need to talk it through. Either way, it’s really a lot of fun for me as I begin to imagine the completed work. As we talk, the painting begins coming together as we nail down the plan: theme, colors, time of year, time of day, angle of the shot, best size for the space. All of that is great fun for me and I think my clients really enjoyed it too. The result of all that fun will be an awesome piece of art. That’s not bragging — it’s just really hard to go wrong with painting the view of the bay they were showing me. It’s going to be amazing.

As the plans come together and the piece is started, I’ll document the progress here for anyone interested in following along. Cheers!

Commission Confusion

This last week, I had a visitor to my studio in Asheville’s River Arts District who spent quite a bit of time looking at all my paintings I have displayed in my art studio/gallery. They walked around a couple of times, studying each piece. I just assumed they were an artist trying to figure out my technique, so I was politely quiet. :)

I don’t charge any more for commissions and I guarantee you’ll be happy with it…

After several minutes, they left, but then returned about an hour later and went back to a couple of landscape paintings I have hanging near the back of my studio. On my way to my “back of studio workspace (where I do the messy work), I briefly commented that if they had any questions, to be sure to ask. They nodded quietly and continued staring at my painting. That’s fine. After another ten minutes or so, they walked slowly by my front-of-studio workstation and watched me paint. So I got to talking with him just a bit and he said that he REALLY liked a couple of the paintings but was afraid they were both the wrong size for his space. So I recited my standard commissions speech:

“If you would like to commission a painting based on one of the paintings you like, I am very happy to revisit that idea in another size. I can even change it from a summer to an autumn scene or add some sun rays coming across the trees. I don’t charge any more for commissions and I guarantee you’ll be happy with it or I’ll sell it here and paint you another one. And I ship for free, which, since you live in New York, saves you having to pay the NC sales tax…”

“Oh no,” he said. “I wouldn’t want to have you do that.”

I was fine with that, smiled and told him to have a great day and to make sure he comes back again next time he’s in town. But honestly, I don’t understand his reluctance to commission a painting. Did he want a “unique” painting? Or did he not want to spend the money for a “commissioned piece”? Or did he think a commissioned piece wouldn’t have the same “artistic energy” from me as a painting that came “from my own heart”? I didn’t ask because, well, I just never would.

Is it unique?

As far as being a unique painting, each one I do is a unique piece of art. I never just “copy” a painting of mine — I always tweak it so each one is unique, but I feel complete freedom to revisit a favorite theme (look up “Monet Water Lilies” or “Money St.Paul’s Cathedral” and see how many iterations he did of the same theme). If Claude can do it, so can I (that’s my reasoning). And honestly, when I try a new thematic idea and it works, when I have gone back and rework it, the new one always turns out better.

The cost of a commissioning a painting?

I never charge more for a commission. It’s exactly the same price as it would be if I just did it to hang on my studio wall and tried to sell it here.

Is a commissioned painting inferior to a piece that “came from the artists’ heart”?

No. Bottom line is that I just love painting. I don’t care what I paint. And commissioned pieces honestly have always been the most fun because I get to paint ALL SORTS OF THINGS I’d never be able to sell here in my Asheville art studio. For commissions, I’ve painted scenes from Scotland, Canada, the Swiss Alps, New Zealand, the canals of Venice, underwater fish “cyclone”, even a sunset over Antarctica. I absolutely love it when someone says something like “I have probably a crazy idea for a painting…” Right there, they have me hooked. Something new and try!

I hope my studio visitor comes back sometime and sees something he likes. But I would really get excited if he said, “okay, I don’t see exactly what I want so let me try to explain it and see if you can do it.”

I can do it, and I promise I’ll have a blast.