Each day I go to my studio now, inevitably someone will profusely thank me for being open, and then asks how I’m doing as an artist in this crazy pandemic.
Well, things have changed. Last year was an amazing year as far as art sales go. Incredible. And then…we hit March of this year and everything completely changed. Those last few days before we HAD to lock up the studio in Asheville was just spooky. Though mid-March usually brings tourists back into town, no one at all was on the streets. It was like a scene from The Walking Dead. But if you’re reading this, you already know that because it was the same all over the country. Mid-March began a period of time that was really scary for so many reasons. Questions like “will I get this disease?”, and “will I make it financially through this thing?” were on everyone’s mind (including this artist).
COMMISSIONS
During those first weeks, I was really thankful I still had painting commissions I was working on from the end of 2019. But then in early April, a few more commissions came in. I was amazed. “Now??” I asked myself. “Who would buy art NOW?” But one client at that time explained “the world is so scary and horrible right now. I need something that will give me joy and peace and that’s why I have to commission a piece of artwork from you.” I was honored and really thankful for that kind of response to this situation. Even now, there has not (so far) been a day of 2020 when I was not working on a commission. In fact, I’m just finishing up the largest commission I’ve ever received. I honestly don’t understand this at all, but I’m not complaining.
NEWSLETTERS
Because of what that client said, I realized I maybe had something I could do to help people during the lockdown (at least a little). I began to send out a newsletter weekly to all my client list (nearly 2000 people). I usually send it out to show new work and talk about upcoming events at the studio (if you’re interested in being on the mailing list, just email me at stclaireart@gmail.com). But this time, I sent out a single photo once a week of one of my paintings and the story behind that painting. And immediately, I got really positive responses. I just wanted to give people at least a few minute escape from reality, and right then, that seemed like something real I could be giving.
MINI MASTERPIECES
During that time, I also began working on tiny (8” x 10”) versions of some of my favorite pieces I’ve done over the last several years and then offering them for sales on Facebook and Instagram. The sales of my “mini’s” really helped support us well through spring, and I have a whole bunch ready for holiday sales. Again, these sales surprised me. I have NEVER sold directly on-line. Because my paintings are reflective and have depth to them (and you can’t capture that in a photo), I have never bothered trying to sell my work on-line. But these were an exception and I am really grateful for the Artist Support Pledge that started this whole idea of artists offering tiny paintings in 2020. That really helped a lot of artists make it through the scariest time of the lock downs.
STUDIO SPACE
One unexpected thing about the studio having to be closed down for a couple months was that I found I really liked working from home. I have a yard surrounded by huge maple, oak and hickory trees. To be able to just wear grubby clothes and set up my work station right there in my front yard, crank up my music or podcast and create my artwork there was uh…really nice. So Joy and I decided to move most of our behind the scenes production work home, which cleared out the back part of my studio. We cleaned and painted the walls and floor, opened up the back doorway to about 12’ and I found another artist to join me in the space. His name is Onicas Gaddis and he has been a joy to have around. He is also a painter but works in acrylic and does large expressionistic-style pieces. Really cool stuff (you should check his website out at onicasart.com). Having another artist there not only helps us out on rent, it means we can be open seven days a week, but Joy and I still get our two days / week off. Thank you Onicas! So when you next visit, you may well be greeted by a smiling face (smiling behind the mask) of my new studio mate. Make sure you say hi!
TO SUM IT UP
I am really lucky, blessed, fortunate (however you want to look at it). And I cannot help but be hopeful about the future and thankful I’m making it through this period of time (so far, so good anyway). So my business model has changed, and this years sales sure aren’t what they were last year, but thank God (and I do multiple times every day) and thanks to all my amazing clients, I’m making it and actually enjoying parts of this whole experience. Don’t get me wrong…I’m longing for 2021 and I’m longing to be able to travel again! I’m longing to ditch my mask and start hugging people again. But right now, in this weird and sometimes scary lull, I feel quiet inside. I am so thankful.
That’s enough. I have a commission I need to get back to now…
