Contemporary Art

Commission Confusion

This last week, I had a visitor to my studio in Asheville’s River Arts District who spent quite a bit of time looking at all my paintings I have displayed in my art studio/gallery. They walked around a couple of times, studying each piece. I just assumed they were an artist trying to figure out my technique, so I was politely quiet. :)

I don’t charge any more for commissions and I guarantee you’ll be happy with it…

After several minutes, they left, but then returned about an hour later and went back to a couple of landscape paintings I have hanging near the back of my studio. On my way to my “back of studio workspace (where I do the messy work), I briefly commented that if they had any questions, to be sure to ask. They nodded quietly and continued staring at my painting. That’s fine. After another ten minutes or so, they walked slowly by my front-of-studio workstation and watched me paint. So I got to talking with him just a bit and he said that he REALLY liked a couple of the paintings but was afraid they were both the wrong size for his space. So I recited my standard commissions speech:

“If you would like to commission a painting based on one of the paintings you like, I am very happy to revisit that idea in another size. I can even change it from a summer to an autumn scene or add some sun rays coming across the trees. I don’t charge any more for commissions and I guarantee you’ll be happy with it or I’ll sell it here and paint you another one. And I ship for free, which, since you live in New York, saves you having to pay the NC sales tax…”

“Oh no,” he said. “I wouldn’t want to have you do that.”

I was fine with that, smiled and told him to have a great day and to make sure he comes back again next time he’s in town. But honestly, I don’t understand his reluctance to commission a painting. Did he want a “unique” painting? Or did he not want to spend the money for a “commissioned piece”? Or did he think a commissioned piece wouldn’t have the same “artistic energy” from me as a painting that came “from my own heart”? I didn’t ask because, well, I just never would.

Is it unique?

As far as being a unique painting, each one I do is a unique piece of art. I never just “copy” a painting of mine — I always tweak it so each one is unique, but I feel complete freedom to revisit a favorite theme (look up “Monet Water Lilies” or “Money St.Paul’s Cathedral” and see how many iterations he did of the same theme). If Claude can do it, so can I (that’s my reasoning). And honestly, when I try a new thematic idea and it works, when I have gone back and rework it, the new one always turns out better.

The cost of a commissioning a painting?

I never charge more for a commission. It’s exactly the same price as it would be if I just did it to hang on my studio wall and tried to sell it here.

Is a commissioned painting inferior to a piece that “came from the artists’ heart”?

No. Bottom line is that I just love painting. I don’t care what I paint. And commissioned pieces honestly have always been the most fun because I get to paint ALL SORTS OF THINGS I’d never be able to sell here in my Asheville art studio. For commissions, I’ve painted scenes from Scotland, Canada, the Swiss Alps, New Zealand, the canals of Venice, underwater fish “cyclone”, even a sunset over Antarctica. I absolutely love it when someone says something like “I have probably a crazy idea for a painting…” Right there, they have me hooked. Something new and try!

I hope my studio visitor comes back sometime and sees something he likes. But I would really get excited if he said, “okay, I don’t see exactly what I want so let me try to explain it and see if you can do it.”

I can do it, and I promise I’ll have a blast.

"Aqueous Dream"

Several months ago, I was asked to create a large installation piece of art for a design showroom in Oklahoma City (30A Home). The place is awesome and amazing and they are displaying one other installation piece (multiple panel art) and several single abstract paintings of mine already.

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This piece was an unexpected challenge. Ha! I have found that the term “unexpected” is usually applied to all my abstract paintings because they seem to have a mind of their own. I tell visitors to my art studio that painting an abstract painting is a bit like raising a teenager: they have their own mind and don’t like to be forced to conform to YOUR will. They have their own plan. It sounds almost metaphysical (sorry) but my job as a painter is to figure out what each abstract paintings “wants” to become. Landscape paintings are totally different. They’re like the super agreeable and responsible first born kid. An abstract piece is, uh….not like that. This particular abstract installation was a particularly challenging painting, in that I painted it twice. I originally had my own idea regarding what I wanted it to look like. So I spent several weeks applying paint and not liking it. So I worked on it more and arm wrestled it into compliance…and..then…

It won. It did not want to be what I wanted it to be. So I killed it. (It’s okay. It’s just a painting. I’m anthropomorphizing it.) So in a fit of rage (not really, but it makes a great story), I covered over every single panel with fresh aluminum leaf and…begun again.

This time, I just picked a color palette and let it have it’s say. And oh my gosh, even after the very first then application of paint, I was so glad I started over. I loved it. There’s got to be a life lesson here. I should write a parenting book I think. Anyway, after several more weeks of simply “listening” to what this piece wanted and complying; gently coercing it to my will here and there JUST A BIT, it turned into something I am so proud of. Wooo Hooo!

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Only North Carolina?

“El Capitan” circa 2013

“El Capitan” circa 2013

A few years ago (before I moved to my current studio on Depot Street, I was in the Wedge Building in Asheville’s River Arts District. At that time, I was painting mostly local Western North Carolina mountain scenes — places that were within an hour or two drive from Asheville. I was beginning to sell well (much better than I’d ever thought I would or could) and I was really excited about what I was doing. I was selling artwork to people from the north as far as Maine and south as far as Florida, and from the east coast to the west coast.

Because my clients were from all over North America, the thought occurred to me that maybe I was unnecessarily limiting myself in my subject matter. My musings at the time went like this… “Since my art buyers are coming from literally all over the country, maybe I shouldn’t JUST paint local Western North Carolina landscapes. Maybe I should I branch out and paint some of the iconic scenes from all over the country.” ???

So I spent several months painting some of the most amazing landscapes this country has to offer. The painting I’m featuring on this blog post “El Capitan” is from that series. What I found though was that my sales shriveled to a small fraction of what they were before. Because I am dependent on making the most people happy as possible with my artwork, I gave up painting anything but generic or local North Carolina landscapes and…my sales went back to where they were before my little theme-based experiment. I learned something from that, although I confess I wish I could make a living painting more than JUST my own backyard. I love this part of the country, but this country is so huge and so beautiful — as an artist, I’d love to be able to paint all of it. But as a homeowner, I need to sell my artwork so I can pay my mortgage. So that has been my quandary.

So I write this blog post to ask for the opinions of anyone out there that might feel inclined to share…

1) Would you like to see at least some paintings that were not “North Carolina themed” and, if you could, would you be more inclined to purchase them than local themed paintings?

2) If you answered yes to question 1…What part of the country would you love to see depicted?

3) Do you have a favorite place in your own state that you would love to have depicted in a painting? Or have you visited somewhere in your travels that would make an awesome piece of art?

If the only artwork I can sell here in Asheville is North Carolina themed and generic landscapes, I’m content with that. I’m just wondering if I chose the wrong photos to work from or if the paintings I did back then just weren’t all that great (I hope I’m a better artist now than I was six years ago!). But I’d love your input. I really do listen. So thank you ahead of time for any opinion you have on the matter!

SURVEY: GLOSSY OR SATIN

Even before I became a full-time oil painter in Asheville's River Arts District, I was developing a unique way to create a painting using dimension, both in the build-up of the composition and in the finish (which has mostly been using a thick, high-gloss, solar-resistant resin). In fact at this point, I think I'm probably known for that "shiny" resin finish. I like it a lot. It allows me to embed flecks of gold that are essentially "floating" above the surface of the actual painting.

That said, my largest commissions over the last couple of years have been with a satin varnish finish, which leaves all the texture visible (and touchable) and is not nearly as reflective as the high gloss resin. And I'm really liking the results of that finish as well.

Lately, I have more and more people asking about the satin finish and so I'm thinking I need to listen.

And so I'm asking for your brutally honest opinion:

Would you suggest I continue to produce paintings with a high gloss resin finish or would you honestly prefer a softer finish that leaves more of the texture showing and is much less reflective? You won't hurt my feelings either way and on the contrary, you'll really help me decide what direction I need to go now.  (SEE PHOTOS BELOW FOR EXAMPLES OF BOTH)

HIGH GLOSS FINISH USING RESIN

HIGH GLOSS FINISH USING RESIN

SATIN FINISH USING SYNTHETIC (NON-YELLOWING) VARNISH

SATIN FINISH USING SYNTHETIC (NON-YELLOWING) VARNISH

So, what do you think? One or the other, some of both? Mostly one, some of the other? I'm really open to listening. If you could leave your opinion below (so they're all consolidated in one place), that would really be appreciated! Thank you!

Regarding Commissioning a Painting

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I received a super nice email from a potential client a week or so ago. They'd visited my art studio / gallery in Asheville's River Arts District and liked my work. It sounded like they were looking for a specific size but didn't really want to commission something. They wrote:

"I am a bit hesitant at the idea of a commission, because I want the artwork to reflect your vision, not mine."

That struck me in two ways. First of all, it's over-the-top respectful, so bravo possible future client! You won me over! But second, it sort of implies an assumption about how I work: "If the subject matter for the painting comes spontaneously from the artist's head and heart, it will give the artist more joy and the end result will be a better painting." I'm not familiar with the way other artists work and their motivation behind everything they do, so maybe that assumption is accurate for some people, but it is not at all descriptive of me. So I responded:

"I understand and appreciate what you said about commissions, but honestly, commissions and artists have gone hand-in-hand for centuries (over half of  what I paint are commissions). I just really love painting, and I am immersed and emotionally invested into every piece. In other words, it’s not like I give my all to some idea I choose and give half-hearted attention to an idea someone else chooses. In fact, some of the most challenging and exciting paintings I’ve ever done were commissioned by a client. I love every project I assign myself or is assigned to me. I just really like creating."

Every artist I know LOVES commissions. Commissioning a painting give us artists the chance to create something different. Most of what I paint is what I know will sell here in my art gallery in Asheville: Blue Ridge Mountain landscapes, trees in various seasons, local waterfalls, i.e. things that people purchase to remind them of their vacation in Asheville, North Carolina. However, I've been commissioned to paint a Venice, Italy canal, the Canadian Rocky Mountains, a seaport town at sunset in New Zealand, the Alps, and a shrimp boat on a coastal river just to name a few. A couple just came into my art studio yesterday and showed me a really beautiful photo of the view off their back deck and asked, "Can you paint that?" Yep. :)

If you absolutely love doing what you do, then commissioning a painting is fodder for previously unplanned for joy!

The result of a client commissioning a painting is that I'm often entertained and challenged by some new idea I'd not thought of painting before, or I can enjoy painting something (like the Canadian Rocky mountains) that would take a long time to sell here in Asheville where people are mostly looking for Appalachain scenes. Bottom line is that commissions and artists have a long history and that's part of how we stay in business. And if you absolutely love doing what you do (and I do!), then commissioning a painting is fodder for previously unplanned for joy!

That's just how I roll.

On the Brink of a Huge Failure

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It's Sunday, and traditionally a day of rest. And it IS restful today for me, but last Sunday...my head was in a very different place, and that place was not at all pretty. I was basically a basket case. Let me explain...

A couple months ago, my son (who was visiting Maui with his wife at the time) emailed me from Lahaina and says "Dad, there's a gallery owner over here that wants you to contact him!". I was not familiar with the gallery (or Lahaina for that matter) but apparently, because Hawaii does not charge sales tax for artwork purchased, it's become an art destination. And apparently, some the THE top-dollar galleries in the world are on Front Street running through the town of Lahaina. So, I contacted the owner of the gallery and ended up sending him two of my paintings. They are now hanging on his gallery wall there. But he then asked for three more pieces ASAP. Understand, these three paintings (of water lilies) have GOT to be amazing. Awesome. Unrivaled. Because, if this gallery picks me up as one of their artists...that's a total game-changer for me. It makes what I consider now as the artistic "big leagues" look like the pee-wee league. It's absolutely amazing (and humbling) that my paintings are even being considered for representation there.

So all that to say, these paintings are potentially VERY important. And last Saturday afternoon when I left the studio, they looked horrible.

The paintings had turned the corner.

I didn't sleep many hours at all that night. So after church on Sunday morning, Joy was okay with us heading over to the studio to look that these paintings with fresh eyes. To be honest, they actually looked a bit better than I'd remembered from the night before. So we prayed, and asked for artistic and creative insight. And we looked at these paintings afresh and figured out what to do next. I spent about an hour that Sunday afternoon a week ago implementing the ideas we came up with and...when I left that afternoon to enjoy the rest of my "day of rest" at home, I left a bit encouraged. The paintings had turned the corner. 

So now a week later, I honestly think these three paintings may well leave my studio as my favorite pieces I've ever done. Imagine that. How ironic it was I was really thinking I'd failed just one week ago.

There's a moral to this story I think. Maybe it's up to you to apply it to your own life and situation right now. Your input at this point would be awesome! I'd love to hear what you think!

Inspration Begets Inspiration

I received a wonderful gift the other day...a poem. This wasn't just any poem though. This poem, entitled "Portal" was written by a client of mine who had recently purchased one of my paintings and apparently, the painting (my creative expression) inspired his own creative expression (the poem). I love that!

As an artist in the River Arts District, I deal with so many really great people. They're perusing Asheville's various art galleries and art studios because they enjoy art and want to meet the artists. Art becomes the common ground between strangers here, and even if we differ in regards to background, race, religion, or politics, we can come together with art. Art is magical that way I think.

I love the idea of one genre of creative expression inspiring another, so that creativity bounces from one head/heart to the next and how far it eventually goes? Who knows, but it's exciting the think about. As far back as our exploration of history goes, creative expression has always been linked to the homo sapien. I really like that!

So without any further written expression on my part, let's get to the written expression that inspired this particular blog post:

 

Portal

By Ray Griffin

29 May 2018, Asheville, North Carolina

 

The day has been quite unsettled

with shifting clouds and continual gentle rains.  

I, too, am restless as I sit on pier’s edge.  

The Sangiovese soothes my senses

as descending clouds begin to encroach

upon lake’s placid domain.  

 

All is quiet

except for the occasional call of the loon.  

I skip-a-stone

across water’s surface

just to create movement and sound

upon its liquid sheet of glass.  

I relish the moment.

My eyes follow the ripples

until they disappear into the misty void.

 

The fog thickens

as the sole cry of a hawk, unseen,

pierces the silence

echoing off of the nearby mountains.

 

I take my bottle, drinking from its neck,

and settle into my red canoe.  

Slowly, I paddle towards the morphing void.  

As I pass through its edge 

the pier disappears.

 

I place the paddle at my feet. 

The eerie quietness of the moment

is disturbed only by the gentle lapping

of the lake upon my craft.  

I am adrift in my thoughts... 

 

Sol briefly

pierces storm’s grey veil

pathway

though opacity

provides for poetic transparency

Funny Things People Say in an Art Studio

River Arts District, Asheville

Most of the time, being artist in the River Arts District in Asheville is a blast. I mean really -- all of us down here are living out our passion, and making a living doing it! Who could ask for a better job than that? And honestly, about 98% of the people who visit us are super nice people. Some of become regular clients and dear friends of mine. The fact that we artists don't create in a vacuum is one of the huge benefits of our "open studio" business model here in the Arts District. This keeps us socialized (which honestly, is really emotionally healthy) and ithe fact that I can see and hear what I do that resonates with visitors helps me make a living as a painter. 

"How Ready are you to Sell These?"

So honestly, all 220 of us artists in the Arts District love our jobs and we very warmly welcome any visitor who comes in to feel free to chat with us and take a look at our artwork. That said, there is a really funny 2% of studio visitors that either make us laugh or cry. A few weeks ago, one of the artists posted an entry on our River Arts District Facebook page asking for artist contributions to a growing list of "funny things people say when visiting an art studio". I cracked up reading this list and thought others might crack a smile as well. This is what keeps life as an artist entertaining...

Visitor walking out the door:  "But how much can a painting really cost? Paint and boards aren't that expensive"...

Visitor to friend: "We should buy some of these and make these and make them ourselves!”

"How ready to sell this are you?"

"I have a group in China that copies oil paintings like this for a quarter of these prices."

“Does the city pay your rent?"

"Is this your 'real job'? Can you really make a living doing this?"

“My cousin is an artist. You should see his work! He sells his.”

"I've paid less for a car!"

"This piece has been on your website for  over three months...so...I'm going to offer to pay you 50% of the prices..."

"What exactly is this material?" (as they are sticking their finger into wet oil paint)

"Does your job give you insurance? I couldn't take a job without insurance."

Man to girlfriend: “Babe, you could TOTALLY do this!” Man to me: “so HOW do you do this??”

Woman entering and looking around the studio: "Are all the pretty paintings gone?"

Man looking around at the walls: "this must be the stuff that doesn't sell right?"

“So how does it feel to be selling out?”

"It's so sensitively done! I thought for sure the artist was a woman!".

Visitor whispering...“Heck, honey I’ll make you one of those”

"Can you give me a break on sales tax?"

"Do you have any 95% off prices?"

"Did your real job not work out, so now you're here?"

"How long does it take ya to paint one a them things?" (I think they're trying to figure out your hourly wages.)

Visitor showing the artist photos on his phone: "I wouldn't charge you much if you wanted to use any of these photos. Just pay me a commission if your painting sells."

"Oh, the kids make those."

A few weeks ago, a woman came in the studio with her little high strung, fashionably dressed miniature curly haired dog and after a few minutes of browsing she walked quickly up to me and asked where her dog could pee.

"It's a nice little hobby you have here."

"I would love to just play like this all day but... I have a job."

A man came in to our studios, looked around quickly and then asked me where she could find "fine art".

From a woman at a local museum..."I love your work and we're committed to promoting local artists. We'd like to have you paint a 10 ft x 20 ft mural." (Then she explained that the museum would pay for the paint but needed me to donate my time to design and paint it.)

"I absolutely love your work! I always go to the ***** art auction and I always look to see if I can get one of your paintings at a good price."

 

 

World View #8: Post Modernism

"The Fountain" by Marcel Duchamp

"The Fountain" by Marcel Duchamp

I'm an oil painter in Asheville, North Carolina and I love living here. It's a unique little city. Asheville is an odd little cultural "melting pot". It attracts bohemians, artists, hippies, and hikers. To a great extent, we're a cool version of "the Island of Misfit Toys". Asheville is a southern American town with a handful of "locals" who were born here, and the rest of the population are transplants from all over the country. The vibe of the town, the beauty of the surroundings, the art, music (and craft beer) scene -- this is what draws people here (it's not the job opportunities!).  This makes Asheville a really interesting place to live, because you live your life amongst people who all have different views on things political, social and spiritual but (for the most part) respect the right of their neighbors to hold their own views. In fact, the only thing people here seem not to tolerate is intolerance. That sentiment leads us right into our next (and last) world view: Post Modernism.

To be accurate, a post-modernist would say that post modernism is NOT in fact a world view, but an “anti-world view". They would say that no single narrative is able to make sense of all our little cultural stories. In other words, "worldviews" are now out of fashion (which in itself is a world view).

Per this world view, there is absolutely no absolute truth.

Because our world views create the sense of how we interpret life here on this planet, how we make sense of everything we experience, a post modernist would assert we all create our own reality, and that it's pointless to try to convince anyone else that your particular "take" on things is the correct "take" on things. Post modernism would insist that there is no authoritative "take" on anything.  

Per this world view, there is absolutely no absolute truth. Yes, I wrote that sentence that way intentionally, because it points out to me the weakness of this world view. To say there is no absolute truth is in itself an absolute truth claim, so when I say "there is NO absolute truth", I'm contradicting the very assertion I'm making.  But because of the abuses of power by all who have held the previous world views discussed (see earlier blog posts), post modernists  distrust of all authority and dogmatism.  And if you listen to people speaking around you (from the news on TV to social media), you'll notice that the phrase "I believe this is right or true" has been replaced by "I feel this is right or true". I.e. post modernism appeals to our "gut" rather than reason and logic based on an accepted set of principles we regard as absolute truth.

Because of this, tolerance, freedom of expression, inclusion, and refusal to claim to have all the answers are the only universal values. And honestly, that sounds really good but...but it's a world view of contradictions.

Consider the following conversation between two friends:

Sam:  "I don't think you should do it. It's not right.

Tom:  "I think I should have the right to do whatever I want to do."

Sam:  "I just don't think it's right."

Tom:  "You're just pushing your morality on me. It's YOUR morality. Not mine. You're just judging me. Who are you to tell me I'm wrong?"

Sam:  "Wait, so you think judging people is wrong?"

Tom:  "Of course judging people is wrong. Everyone knows that."

Sam:  "So you think I'm doing something wrong when I'm judging people?"

Tom:  "Yes, of course you're wrong when you judge people."

Sam:  "But you're judging me. I think I should have the right to do whatever I want to do. What if I want to judge? Who are you to tell me I'm wrong?"

Logic like that is really hard to debate. So I personally find post modernism really frustrating and most difficult to scrutinize, but it is an absolute truth (pun intended) that this world view has very deeply affected twenty first century culture.

And so, we've reached the end of our very over-simplified discussion of world views. Theism, Deism, Naturalism, Nihilism, Existentialism, Modernism, New-Age Pantheism and Post Modernism...these are the world views that have shaped the western civilization since time immemorial. And because of that fact, they have drastically affected the art produced by our culture.

So in light of all we've discussed, how do we use our knowledge of world views to understand art? I would suggest it boils down to asking two questions when we are exposed to artwork (painting, photography, ceramics, poetry, music):

1) What world view is it speaking from and to? The answer to that question has a whole lot to do with what is the artist is probably saying.

2) So in light of the answer to the first question...is there a message in the art and if so, what is it?

“BUT IS IT GOOD ART?”

I think that's a fair question to ask and a rather simple question to answer. Once we have at least some idea of what the artist is saying, I would consider one more point: What level of skill is involved in the execution of the art being considered?  I mean, do you look at the piece of art with any degree of wonder? (i.e. “Wow, how’d he or she do that?”)   

That’s it. You don’t have to be sophisticated to figure it out.  When my kids were little, we took them to a modern art museum. For the record, I wouldn't suggest this outing for most kids, but it was pretty hysterical. Everyone there looked like they were quietly viewing the artwork (one was a blob of red paint in the middle of an 8' square white canvas) with wrapped fascination. To me, it was so interesting just to watch the people. It really felt like a modern retelling of the story of the Emperor's New Clothes and I felt like the little kid that was laughing at the emperor because he was in fact naked (though everyone was acting like they saw such astute wisdom in the king's choice of royal finery). Everyone else in the museum was acting like they saw such wisdom and depth in the artwork on display. Into that scene, my kids come racing around the corner and shout (so embarrassing), "Mom! Dad! You gotta see the stuff in this room over here! It's even weirder than the stuff in this room!" There were gasps from the museum crowd. Truth hurts.

What level of skill is involved in the execution of the art being considered?

There's a true story about an art auction in New York some years ago. There was an abstract painting auctioned off for millions of dollars. It was prized for its frenetic energy and non-traditional use of color. It was later found out that it was painted by a gorilla. The interesting thing is that everyone was completely insulted to find this out and the buyers demanded their money back. This is fascinating. Was it good art or not? Everyone thought it was great before they found out it was painted by an ape. Again -- think "Emperor's New Clothes".

Look, bottom line is: If it’s good art, you can probably tell.

Since I'm obviously giving my opinion at this point in my blog series, let me go one step farther:

I don't believe that everything called art is art. There. I said it.

  • Just because it’s shocking doesn’t make it art. It may well be a visual expression. But unless there is skill involved, it is not art.
  • Just because it is clearly conveying a message doesn’t mean it’s art if it is not skillfully pulled off.
  • Just because no one else has thought of doing it doesn’t mean it’s art.

For what it's worth, I think good art says something TO the viewer (which is why we need to interpret the art in lieu of the artist's world view) or that art does something IN the viewer...and is skillfully done.

That’s it.

World View #7: New Age Pantheism

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I've been looking at the major World Views of western civilization and have briefly described the affect those world views had on society in general and art in specific. This is because, as an artist in Asheville's River Arts District, I see the effects and influences of world views every day as I enter into conversations with people visiting my art studio / gallery. So personally, I find all this fascinating because it helps me know how to interpret the art I see around me, not just in Asheville but in every art museum and art gallery I visit.

In discussing this subject, I left off with the world view commonly referred to as "Modernism". A modernist would look at technology and design, and assume that the problems of mankind could be addressed and solved with the tools technology brings to us, thereby negating a need for a "higher power" to "take care of us" (so to speak).  At the turn of the 20th century, society in general was quite optimistic about the many benefits the industrial revolution had been bringing to society, and many people were convinced that the "golden age" was unfolding before them. Technology and design were seen as finally creating a world of peace and prosperity that we've always longed for. That infatuation with this new "faith" ended abruptly however when the world plunged into the first World War, a massive economic depression, and then the second World War.

And so, by the 1960's, society went shopping for another world view, and the return to spirituality was at the core.  Enter New Age Pantheism.

Pantheism was an attempt for a society which was "weaned" (as it were) on Judeo-Christian assumptions (see my blog on theism) to return to spirituality, but return in a way divorced from the assumptions theism espoused. For instance, New Age Pantheism taught: 

All of creation is One.  

Since all is One, all is god.

We are god.

Morality was viewed in terms of gray, not black and white. So typically, if you ask a New Age Pantheist "is this or that right? the answer would be, "well, is it right to you?"

In the 1960's, we see a society disillusioned with organized religion but still hungering for all things spiritual. For a couple hundred years, it was "old fashioned" to admit this spiritual longing if you were an academic elite, but now, people were "talking faith" once again.

So with the birth of New Age Pantheism, we see we see a return to the “spiritual” once again (albeit a decidedly "eastern" form) and we see people unashamed to talk about their faith. And by faith, I can not use the "western" traditional view of faith (a faith based on an agreed upon, established and authoritative "truth"). To a New Age Pantheist, faith is "believing something is true even if there is no evidence that it is objectively true. Faith makes it true for you." And so, once again, you heard people speaking of "the miraculous" and that there was more to reality than just the material world.

As far as the effect on the arts, consider the poem “Life's Journey” by Joy Light

You are the earth, and I the sea,
You hold and nurture me
While I play restless in your arms.
The sun warms and lifts me from your gentle touch,
Into the vast oceans of the universe,
Where I dart and fly in my human race with time and space,
Until in the light I blend,
Misty eyed with nature I transcend,
Like a raindrop drifting in the wind,
Then touching softly your arms again,
Knowing now life never ends,
Feeling now the peace within
.

Although the tenets and assumptions of New Age Pantheism felt "new" to those in western civilization, they actually were borrowed directly from Hinduism and Buddhism and packaged in a way that would be palatable to the western mind.  So at this point in history, we had a milieu of world views competing for the minds of people. If you went to a university in 1965, you'd be taught naturalism in your science class, nihilism in your philosophy class, pass some Hari Krishna's in the hallway, and get lectured by your modernist parents about keeping your grades up so you can get a good job. This created a western society with very little "common" assumptions about truth, morality and spirituality. And THAT discord leads us to the last world view we will discuss next time: Post Modernism.