Question 1..."How long have you been an artist?"

When an emerging artist thinks through the question “How do I get from where I am (a novice) to where I want to be (a professional), I have suggested interviewing artists and asking pointed questions. Most artists I know would be very happy (and even honored) to be asked for their assistance. If you’re an emerging artist, please take advantage of the willingness of the artists around you to advise and encourage you. With this in mind, I have suggested that an easy place to do all this is Asheville, North Carolina simply because we have over 200 artists all working within a square mile of each other, and they have open studios, so they’re totally used to people coming into their studios and observing them work. Believe me, we answer a LOT of questions. So come to Asheville and meet as many artists as you want to meet! Pick your favorites and then…ask if you can make an appointment to ask them some questions. This is key. This is telling the artist that you respect them. That is always a good idea. So once you have that appointment, I am suggesting twelve questions that should help you gain the basic information you need to move forward. For each of the questions, I’ll explain why I’m suggesting it, and then also answer each question myself (in case that might help anyone out there).

Question #1: How long have you been an artist?

The answer to this question sort of informs the weight you should give to all the other answers. I say that just because you probably will get more pertinent information from someone who has some years behind them. This doesn’t mean that someone who has just made the transition from art as a hobby to art as a profession won’t have helpful information. That person may well have the most helpful information for you, but asking how long they’ve seen themselves as an artist just gives you a good basic idea of who you’re talking to.

Personally, I’ve been an artist since I could hold a crayon. I’ve always drawn and painted as long as I remember. I made the transition from art as a hobby to art as a career about sixteen years ago now. I inched into the career as a part time artist (painting about half the day) and working at my “real job” half time, and then when I was earning the same with my artwork as I was earning at my “real job” when I did that full time, then I quit entirely and painted full time. That felt like the smartest way to do it because…what if I quit my job and painted full time and no one bought my paintings? I had to know this would work (as best I could) so I took advantage of the fact that I could cut down to half time at my previous job. That significantly decreased the nail biting when I quit and went to painting full time.

If you have any questions related to this, please feel free to ask here. I’ll do my best to answer all the questions you might have. Thanks!

"How do you Price Your Work?"

I remember when I was a kid, I wanted to be an artist and so, like a lot of would-be artists, I went to art school. They taught us about art history, how to create a dynamic composition, color theory and pretty much everything an artist needs to go out and create a masterpiece. “Pretty much everything” is the key phrase here. The one thing they never mentioned was how to price and sell our artwork. I totally understand that you can’t cover EVERYTHING an artist needs to know in an art school but uh…that little detail seems kind of important.

Over the years, I’ve worked with artists that set their prices based on different criteria. I’ve worked with one artist that set a price of $500,000 on some of his pieces. To him, that’s what it was worth. Then he’d tell people not to be intimidated by the price on the tag, that he’d work with them. He’d follow them out of the studio asking “What do YOU want to pay for it?” I am not making this up. I didn’t see him sell many paintings by the way, which is too bad because I thought he was an excellent artist. He just was never told how to price a painting. His prices were completely subjective.

I don’t price my work that way. I was taught in the beginning of my art career to price by the size; by the square inches of the piece. This way, the only subjective point is at the very beginning — where you start. The first piece I finished for sale in my very first studio in Asheville was at $2.25 per square inch, and I was really excited because my paintings started selling. Then they were selling TOO fast. I couldn’t keep up with it so…I raised the prices to $2.50 per square inch and that slowed sales down just enough. A year later, I had to raise prices to $2.75. I’m now at $3.35 and inching toward $3.50.

The important thing to note is that the ONLY time I arbitrarily set my prices was at the very beginning. But even then, I looked around at what other artists were charging for their work so I had SOME idea of the ballpark to be in. Since then, sales entirely set the price. If sales slow, I keep prices steady, and I’m not above lowering the rate. When, over some months, I see that I’m selling faster than I can paint them, I bump everything up slightly. Understand, I am not bumping prices so I can make more money. I’m bumping prices because a professional artist HAS to have paintings on their wall that are for sale. I pay a premium on studio rent, and if I have empty walls, you might think that’s a good thing because I’m selling my work. But empty walls is ultimately disastrous to an artist’s career. New studio visitors will not consider buying a piece of art that is not there. I HAVE to have a studio full of paintings in order to make a living in this profession. And that means I simply let the rate of sales dictate the price.

Pricing this way is also the easiest way to defend my price to someone who questions why the heck I think this or that piece is worth the number I have on the tag. But really, I DON’T “think” that piece is worth anything in particular. My sales are what set the price on the tag. You can argue with me, but you can’t argue with sales.

So if today, I were to complete a painting that has a price of $500,000, the size would be around 25’ x 42’. Dear reader, if you by chance have a wall that is crying out for a 25’ x 42’ painting (and a 500K budget), please contact me today! Short of that, I will keep painting sizes that I can sell. :)

And the Next Blog Post is...

I’ve been blogging since 2016, and to me, that’s amazing. I had no idea I had that much to talk about. When I opened up my art studio here in Asheville, I was told in the beginning that blogging was important, so I’ve tried to be consistent but recently I’ve had a had a hard time coming up with an interesting topic. I’m an artist, not a rocket scientist or a biotech engineer, so what I do in my art studio (talking to clients, hanging new paintings in my art gallery, talking with other artists in Asheville’s River Arts District, coming up with new ideas for new creative endeavors), while a lot of fun for me, does not seem like it would be interesting to anyone but myself. Is answering another question about what the “shiny stuff” is on top of my paintings “blog worthy”? I don’t know. But I suspect that just because something is an “everyday” and “normal” task to me as an artist, does not necessarily mean those things are not blog worthy. So…

“…what would YOU like to know?”

So rather than wracking my brain for something that I think might be interesting to a reader, I’m going to just ask the reader what would be interesting to them. I am an artist…an oil painter…I made up a technique I call “Dialuminism”. Dear reader, what else would you like to know? I’ll still come up with topics I would like to explore, but I really do want to regularly be asking gallery and website visitors what THEY would find interesting.

Anyone want to start??

Fun with Art Scammers

Here’s an interesting email just received:

Greetings! My name is Brad Robinson from Austin, Texas I actually observed my wife has been viewing your website on my laptop and i guess she likes your piece of work, I'm also impressed and amazed to have seen your various works too.You are doing a great job. I would like to receive further information about your piece of work and what inspires you. I am very much interested in the purchase of your pieces to surprise my wife. Kindly confirm the availability of beautiful pieces for immediate sales.

Thanks and best regards, Brad

This is a classic email from an art scammer. Iterations of this same email are sent to unsuspecting (and sometimes trusting) artists all over the country. I literally get a version of this exact email (these scammers are not very creative) every week. I usually either delete the email or write something snide back to them indicating that they should be ashamed of themselves for treating people this way, or asking them how the weather was in Russia.

This week…I was in the mood to play…

This week though, I was in the mood to play (and waste their time). This is how it all went down (the scammer’s email is in bold, and my responses are in regular type):

My name is Larry from Phoenix was looking for some artwork online and i found your contact while searching. I will like to purchase some of your work for my wife as a surprise gift for our 20th anniversary. Please send pics and prices of some of your art which are ready for immediate sale within price range $200- $1000 I hope to hear a lot more about any available piece in your inventory ready for immediate sale.

Thanks and best regards, Larry

Me: Oh! How nice!

“Larry”: Believe you work as an artist,If yes forward to me your works. Where do you live?.

Me: Yes I do! Thank you so much!

“Larry”: Alright, i will be waiting for the pictures so we can proceed further. Thanks

Me: Can you send me pictures too? I love pictures.

“Larry”: I want to see the pictures you have so we can proceed further. Thanks

Me: What would you like to see?

“Larry”: Some pictures of your work within the price range so we can proceed further. Thanks

Me: What kind of paintings do you want? I have lots of them.

“Larry”: You can choose please from what you have available for immediate purchase.

Me: It’s hard for me to choose. I like all of them.

“Larry”: How about your paintings called “Autumn Day Afternoon” and “Morning Light in the Woods”? I will like to purchase both. What is your price?

Me: They’re sold.

“Larry”: Can you send me please some photos and prices of paintings you have available that are not sold?

Me: Actually, I can do better than that Larry. I have an art agent in Phoenix and he said he can meet with you to show you several very nice paintings in your price range. Please feel free to give him a call! His name is William Abernathy and can be reached at (623) 466-1999. I know you'll be delighted. Please let me know which painting you end up purchasing for your wife! :)

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I never did hear back from “Larry”. The number I gave him was for the Phoenix office of the FBI. SURPRISE!