The Worst Advice I’ve Ever Received as an Artist

Every artist’s journey is filled with moments of inspiration, growth, and, unfortunately, some misguided advice. Reflecting on my own path, one piece of advice stands out as particularly detrimental: “Stick to one style and never change.”

At first glance, this advice might seem practical. Consistency can indeed help build a recognizable brand. However, for an artist, this can be incredibly stifling. Art is about exploration, experimentation, and evolution. Being confined to a single style can hinder creative growth and limit the potential to discover new techniques and perspectives.

“Embrace change, experiment boldly, and let your art evolve naturally…”

When I first started, I was eager to find my unique voice. I experimented with various mediums, styles, and subjects. However, after receiving this advice, I felt pressured to conform to a single style that was gaining some attention. I spent months creating similar pieces, but over time, I felt my passion waning. My work became repetitive, and I lost the joy of creation. It wasn’t until I decided to break free from this constraint that I truly began to flourish. I allowed myself to explore different styles again, blending elements from various influences. This not only reignited my passion but also led to a more authentic and dynamic body of work. My audience appreciated the diversity and evolution in my art, and I felt more fulfilled as an artist.

The lesson here is clear: while consistency has its place, it should never come at the cost of your creative freedom. Embrace change, experiment boldly, and let your art evolve naturally. The worst advice I ever received taught me the importance of staying true to my creative instincts and the value of artistic growth. So, to all the artists out there, remember: your journey is uniquely yours. Don’t let anyone box you into a single style. Explore, evolve, and most importantly, enjoy the process. Your art will be richer for it.

Question 12: "What do you do when you have a mental block?"

“In the Heart of the Woods”

This question definitely falls into the category of “Last but not Least”: “What do you do when you have a mental block?”. This is such a difficult question to answer, and THAT may baffle non artists. I’ve never heard of a doctor or a car mechanic or an attorney or an insurance salesperson say “I just have no idea where to start. My head isn’t in this at all.” Maybe they say that. Maybe I’m making a huge assumption based on ignorance. I just know that when it comes to creating…creating something out of nothing, it requires inspiration. It really does. Whether that’s writing a song that has never been sung, or writing a poem that’s never been spoken or painting a painting that’s never been seen…creating from nothing requires an almost “spiritual” energy.

If that is an accurate way of looking at it, then because I am not God (the source of unlimited spiritual energy), I have only a bit here and there. I am a rechargeable “AA” battery, and not a cold fusion reactor. And so, a creative person absolutely needs to recharge their AA battery or nothing will happen creatively at all.

So my answer to the question of what to do when I have a “mental block” is a very person answer. I have my own answer, but if YOU were asking me this question, rather than telling you my own answer, I would first have to ask you a question. My question would be “What is ‘life-giving’ to you? What recharges you?” Maybe it’s cooking. Maybe it’s hanging out with friends, or hiking, or traveling, or reading, or singing in the shower, or finger-painting or taking a long drive. Do that. Do whatever recharges your own AA battery. My answer is MY answer and I'm fine sharing MY answer when specifically asked, but I don’t think this is the place to do that. See, your answer to a truly “spiritual question” is also a very deeply “personal answer”. Your answer is as custom fit to you as mine is to me. So I make it a rule of thumb not to give my own answer unless I’m actually asked for it.

The point though is, if you are creative and you have a mental block, you need to figure out how you’re put together so to speak. What is akin to “inhaling”? If you exhale (create), you HAVE to inhale to keep the whole process going. This is very, very difficult in our modern western society, because time does not allow for “luxuries” like taking a walk or savoring a slow, quiet afternoon, or turning the lights out and listening to a Brahms Symphony. The way we look at these “luxuries” is all wrong though. We are humans, not robots. We require real, spiritual input to create beauty. That input is not a luxury. That is real. That is life. And that is deeply, deeply human.

Question 10: "Do you have your work in galleries?"

If you or someone you know is an aspiring full time artist, one really important question that needs an answer is this: Do you have your work in galleries? And then the follow up question, “How do you find the right galleries?”

When I was still a novice at marketing my own artwork, I had absolutely no idea there is actually etiquette involved with getting my work into an art gallery and in the beginning, I unknowingly broke all the rules. I first thought of cool cities with a decent art scene, and then got onto Google and basically emailed every art gallery on the list. My email included photos and my resume.

After well over a hundred emails (all unanswered by the way), I learned that I needed some help and eventually received the advice I needed. Here is that advice:

1) Think of the cities most visited by tourists or art seekers.

2) Google the art galleries on your list and look at every gallery website with this in mind: “Would my work fit well in this gallery? If say, you do minimalist abstract work and the gallery is in Cody, Wyoming and carries all cowboy portraits, uh…pass that one up”. This is really important. You’ll make yourself look like a fool if you don’t do your research. Contact only galleries in which you work would look “at home” in.

“…Would my work fit into this gallery?”

I regularly get people emailing me asking if they can get into my gallery. Had they actually done their homework, they’d see that I do not have a “gallery” at all per se. I have an open art studio (a place where artwork is produced and sold by the artist). Had the inquirer taken just a moment to look at my website, they’d realize this. When an artist doesn’t do proper research, it just makes them look ridiculous. Trust me…this is probably why I received no responses from all the art galleries I emailed back in the day.

3) Ideally, next, you need to take a road trip and actually VISIT the art galleries in one of the towns you’ve selected. Just pick one town/city and work on that one first. You’re not going to be able to fill twenty art galleries with your work, so don’t bother covering the entire country. Look at one city at a time. When you’re visiting, greet the curator/gallery owner and just browse through, taking your time looking at the artwork. At this point, imagine you’re a perspective art buyer, so pay close attention to the vibe you pick up entering and wondering around. Were you completely ignored when you entered? Not good. Are you followed around and hounded? Not good. I wouldn’t bother pursuing the gallery if they don’t treat visitors with respect. But then if all goes well, ask the person at the desk if you could make an appointment to talk to the manager and get info on their policy regarding the addition of new artists. Asking for an appointment immediately communicates that you respect their time. Respect is good. Then when you meet with the owner/manager, ask them what the process is and how you might be considered as one of the artists they represent. Do NOT walk in with your paintings under your arms. Do NOT scroll through the photos on your phone to wow them. Trust me. They have a policy in place. Find out what that policy is and follow it. Again, that shows respect AND it actually gets your work considered.

I had a gallery owner friend in Asheville years ago, and she said she recieved emails from artists wanting gallery representation every day, literally over a hundred emails a week. She said she just deletes them all. That is because there was an intake policy in place (actually stated on her gallery website) and that the policy was not followed. Do you homework.

Follow this advice, and that will at least help. And it will definitely mean you won’t have to email hundreds of art galleries like I did initially. Be smart.

Question 9: "How do you manage the business side of your art business?"

When someone uses their artistic talent as a hobby or for therapy, that is a beautiful thing. Making art is just really good for you. But when art is a hobby, you don’t have to worry at all about the whole business side of it. In fact, just the suggestion of discussing the “business side” of an art career will get a lot of cow-eyed stares from artists. “But I just want to paint and sell my paintings. That’s it. That’s all I want to do”.

“But I just want to paint…”

Okay, brilliant. However, it’s time for that hard talk. Attending to the business side of an art career is like a track and field athlete investing into top notch running shoes. Yes, you can run barefoot but you can go a lot farther with the proper tools (shoes in this case). Without serious thought regarding the business side of an art career, that art career won’t last long. You have to get answers to some very basic questions and then decide which answers will lead to wise practices. Here are some questions I would suggest a “would be professional artist” ask a full time professional artist regarding the business of running an art career:

• Where do you have your art supplies?

• How do you keep track of inventory so you always have what you need?

• How do you keep track of sales tax?

• Do you accept credit cards? What’s involved with that?

Let’s handle these questions one at a time. Regarding art supplies…

Gathering art supplies for your particular craft can take a lot of time and expense. I’m a painter, so my advice won’t be worth much to a ceramic artist or wood sculpture. But if you’re a painter, yes, you can go to Michaels or Hobby Lobby, but don’t go before checking for coupons. Always keep your eye out for a sale. Sign up on art suppliers websites and get all those irritating emails that end up in your promotional email folder. But then LOOK AT THEM and use all the coupons you can. You can save big with coupons. As far as websites on line, my favorites and Cheap Joe’s and Jerry’s Artarama, but there are lots of them.

Regarding inventory…we check once a week on our stock. What I don’t want to happen is to run out of something and then have to WAIT to get more back in stock. Some things I order come from California so I could be waiting several days. For all the main things I use, I always have a duplicate in my studio. When I am done with one paint brush and toss it, I have another just like it and A) begin using it and then immediately (B) order another so I always, always have the next one waiting for me. Think ahead.

Regarding keeping track of sales, we use Quickbooks. And by “we”, I mean my wife Joy uses Quickbooks. We’d be in jail by now if my financial status depended on my math skills. Quickbooks is great because each quarter when it’s time to do sales tax, we just give the files to our accountant and BAM! They do their accounting magic and then tell us what we owe the state of North Carolina.

And lastly, regarding accepting credit cards…Absolutely yes. Hardly anyone uses checks anymore, so I try to make selling artwork as easy as I can for a potential client. There are many, many options for you when you want to enable your clients to use a credit card for a sale. Right now, we use Card Point, but you can use Square and many other credit card readers. Just do some research and ask questions at your favorite stores. Questions like, “How do you like using Square?” or “What credit card software do you use, and how do you like it?” You can also just go the easy route and use PayPal. You can log onto PayPal, write up an invoice, email it to your client and then they pay you all on line through PayPal. That works when you’re making a sale and can your your computer (even if you don’t have a credit card reader) but if you’re selling to someone on the spot, you’d want Square or an alternative.

Sometimes, important things to know are boring. Sorry. This is all info you need to think about though if you want to run full speed into the world of being a full time artist. Good luck!

Question 8: "Do you advertise?"

In my blog list of twelve questions I would suggest an aspiring full time artist ask an already full time artist, we have come to the question of advertising…”Do you advertise? If so, what seems to have worked well for you and what hasn't? What percent of your budget goes to advertising?”

The issue of an artist advertising is so tricky. Here is why…The only way you’ll sell your work is for people to see it, right? How will “Joe Public” see your work and then (maybe) buy your painting? Maybe he’ll scroll through Popular Mechanics magazine and see your ad, and voila! A big sale. Well that was easy.

Except it doesn’t work that way. How many people looking through Popular Mechanics are interested in the latest mechanical gizmos AND maybe fine art. I’m not saying those people aren’t out there, I’m just suggesting that you have to determine who your clients are out there (your demographic) and figure out how to reach them.

“Who is your demographic?”

When I was brand new to the professional artist career, I advertised in local art magazines. It cost hundreds and hundreds of dollars and here’s the thing…No one EVER came into my studio and said, “Oh, I saw your ad in ______ magazine and I just HAD to come and see your artwork for myself.” That literally never happened and SO, I never ever had any clue at all whether or not my career was positively affected by advertising. All I can say is that I’m selling more artwork now (I basically don’t advertise now) than I was back in the day when I felt like my career might crumble if I didn’t advertise.

Ahhhh, so the sage advice is this: DON’T ADVERTISE, right? Wrong. See, because I am part of a collective of hundreds of artists in Asheville, we (as a group) advertise in local magazines around the country in locations where a lot of Asheville tourists are coming from. My dues to the River Arts District Artists goes to help fund that advertising. So the advertising I’m doing doesn’t just affect me, it affects the district. But if people who visit Asheville want to make sure they check out the River Arts District, then I stand to benefit. I do have a listing on an Asheville tourism website (RomanticAsheville.com) but that’s it.

So it’s not that I’m such an awesome artist that I don’t have to advertise. I happen to be a part of an awesome group of artists in an awesome tourist oriented town and WE do the advertising together. That’s one of the very biggest perks of being an artist here, but I would think that same model could be adopted anywhere artists are. If you live in Cincinnati, find the other artists around you and advertise together. It works for us here in Asheville, and although we like to think we are so unique, I doubt that’s the case. We’re just running with a good idea and that same idea could work anywhere I’d think.

The other thing I would totally stay away from is the seemingly kind offers you get from people to display your work in their office space or restaurant. Here’s how that usually goes: “Hey, I have a great opportunity for you Steve! I’m opening a brand new upscale Italian restaurant in town and we would LOVE to display your work there on our walls, free of cost to you, and you can put price tags on all your work so you can sell your work from the restaurant. Think of the exposure!”

Don’t do it.

My experience with this is that if your artwork is simply decor on the wall of a restaurant, coffee shop, dentists office or office space, people don’t notice it at all. Look, when you go out to eat, have you ever asked the waiter, “Hey, I really love this potted ficus you have over here. How much is it??” You have never asked that question, have you? Be honest. No, of course not. You probably didn’t even notice the ficus in the corner because…you were there to eat food. Plain and simple. This way to “get your work out there” is a really nice way to give the restaurant owner free decor for their walls. Suggest he BUY the artwork from you and see what he says. Or tell the owner that you have a cousin who is getting married next month and you would like to suggest that he (the restaurant owner) cater it for free. “I mean, we can put your cards around on all the tables so everyone will know where that amazing food came from! Think of the exposure you’d get!”

That doesn’t work for any other profession, don’t let it happen to you.

Concluding this post, it might be good to remind you that I’d encourage any questions relating to whether to advertise and how/where to do it. If I don’t know the answer, I’ll help you find someone who does.

Question 7: "How do you price your work?"

I am currently in a blog series proposing questions an aspiring full time professional artist ask a current full time professional artist so that they have a better idea of getting from where they are to where they want to be professionally. It’s a really tricky and sometimes difficult thing to make it as an artist. That’s the bad news. The good news is that there are people out there somehow actually doing it, so…don’t reinvent the wheel — TALK to them. Every artist I know personally would be very happy answering questions. So find the artist you’d like to grill, make and appointment and get some advice.

Among the questions I’m proposing is this one I’ve been asked a lot: “How do you price your work?” If you’ve read my blog here, you know I’ve talked about this a lot, so I won’t wax on too long here but some points need to be repeated.

Just last week, I was approached by a gentleman that offered me just over 20% less than my posted price on one of my paintings. This doesn’t bother me at all when people do that. I know a lot of artists set a price for a piece of their work and hope they can get as close to that price as possible. This has trained people to view an art purchase the same way they’d buy a car or a house (i.e. you make a low ball offer, then negotiate). But that means the posted price means nothing and is just there to start the conversation. That is not the way I price my artwork because it feels really arbitrary.

The way I was taught to price my work way back in the day is to let sales themselves dictate the pricing. I price according to the size. So I take the square inches of the work, multiply it by my going rate (and that rate is solely dictated by my sales).

My goal is to sell my work as quickly as I paint it. If I get a big backlog, I know my prices are too high. If my work sells too quickly (I can't have empty studio walls), then my prices are too low. This year, I needed to slow down sales (just slightly) in early spring so I bumped up the price per square inch just slightly. That slowed sales down a bit, but I've actually had to raise prices again in June because they were still selling too quickly.

So that's how I price my work. I don't really take offers because I have a very good idea of what the paintings will sell for. Again, different artists handle pricing different ways, so it’s definitely worth asking around and seeing what works best for you. This works best for me because it’s really easy to defend the prices I have posted when that price is actually based on something concrete like sales rather than something arbitrary like “this is what I’d like to get for this piece”. As a client, I can disagree with what you’d like to get for that piece, but…I can’t disagree with sales.

Question 6: "What are the positive points and negative points about having an 'open studio'?"

For someone looking make a living by selling the artwork they create, this is really a very important question to explore. It’s important to note that not all artists are cool with the idea of an “open studio”. I happen to absolutely love the idea because I absolutely love selling my paintings and if I my studio door isn’t open, no one will see them and if no one sees them, no one will buy them. Let me give some background information that might be helpful to anyone considering having art sales as their full time career.

For years, I created paintings. I couldn’t help myself. I have been an artist since I was a kid and I love painting. The thing is, you can’t just graduate art school and then send out your resume to someone that’s posted an ad on craigslist: “Wanted: Artist to create paintings. Salary commensurate to their experience. Benefits included.” That is uh…NOT how it’s done. The question of HOW to get your paintings in front of potential buyers is the question every artist out there is asking. I have found that the best answer to that question is to adopt an “open studio” model and to definitely find other artists willing to do the same thing in the same part of town you’re in.

Years ago, a metal sculptor opened a studio in a run down part of Asheville (i.e. the low rent district). Over time, more artists opened studios nearby. Once a year, they’d all open their studios to the public and they soon discovered that there was a huge public interest in not only seeing the artwork, but in meeting the artist and watching them work. Somewhere along the line, as more and more artists also opened studios nearby, they began to adopt a full-time “open studio” model. In other words, if you were visiting Asheville, you could run down to the low rent district practically any day of the year and wander into a studio, watch the artist weld, blow glass, paint, etc. and buy direct from the creator. Then they renamed the area of town “River Arts District” (because it sounded so much better than “low rent district”). Eventually, over 220 artists created studios in the district and they’ve pooled their funds for national advertising to promote the district as a tourist destination.

It worked.

Because I have a studio in Asheville, I don’t have to do the art show circuit. I don’t have time to. People from literally all over the country (and the world) explore the River Arts District in Asheville. Because of that, I have paintings hanging in homes and businesses in most of the states of the US and in England, Ireland, China and India. It’s kind of crazy.

“Because I have a studio in Asheville, I don’t have to do the art show circuit.”

So that’s the upside. The downside is that you have to be there with your door open. But to me, that’s a small price to pay for being able so easily to actually make a living doing what I’d do for free anyway! I mean, nearly everyone else I know has a job that requires them to be in an office or store or factory or whatever. Even if you telecommute and work from home, you have to actually be committed to the task your profession requires of you, so it’s really no big deal to adopt an “open studio” model and commit to being there. And especially now, I have three other artists in my studio space and they cover days I’m not in. That makes it a whole lot easier when it comes to days off or time to travel.

But the other downside (not for me, but for some) might be that if an artist has an open studio, people will watch you create what you’re doing and will be asking you questions through the whole process. If that sounds like hell to you as an artist, this is NOT the business model you should adopt. I happen to love it because I actually get to know the people who purchase my work.

So bottom line is, it depends on your personality — whether you’re okay being around people or whether you need solitude. Personally, I’ve found it’s much more “balancing” to be around people (and this is coming from an introvert), but…that’s just me. Everyone is different. But if you’re okay with people, and you can find other artists who would consider opening studios with or very nearby you…I think an open studio is absolutely the best way to actually sell your work.

I have so much more to say on this but this posting is probably long enough. If you’re interested in more information though, just post it below, and/or email me at stclaireart@gmail.com. If you’re an artist trying to make a living selling your art, I am happy to help any way I can.

Question 4: "Would you recommend art school, and if so, how would you find the right one?"

Question 4 is obviously connected to question 3. I would suggest following up on question three (“Did you go to art school?”) with this one because it may well be an artist would or would not recommend art school. That statement may sound bizarre to some people. I mean, if you want to become a lawyer, you go to law school; if you want to become a doctor, you go to medical school. So…if you want to become an artist, you go to art school. Yes?

Maybe.

The creation of artwork is a craft. A good art school can be really helpful. I went to art school and had a blast. But upon graduation, while I could paint, I had absolutely no idea how to get a job as an artist. Art school, as I explained in my answer to Question 3, taught me the rules of art, however, I had already learned many of those rules in the private art classes I took. Look, back in the day, if you wanted to be an artist, you found an artist and asked to be apprenticed by him (or her). That’s how it worked. That would probably still be the very best way of learning the craft, but at least here in America in the 21st century, we value our own individuality and privacy too much for this to work I think. But however impractical and improbable to find, this (asking to be apprenticed by an artist) would be exactly what I would recommend as the very best way to learn to paint (or sculpt, or whatever).

Short of apprenticing, a good art school is a great option. But if I were looking for the right art school, I would get a really good portfolio of work together and apply for as many scholarships as possible. Honestly, I want to spit expletives and pull every last hair out of my head when I hear some art student graduated with a painting major and is now 100K in debt and six months later is waiting tables at TGI Fridays. That…happens…often. I also know people that got full scholarships. Yes, that also happens. Go that route.

The other option though would be to get another degree that might be helpful propelling you as an artist (like a degree in marketing, business, computer illustration, etc.) that would give you skills for an actual job upon graduation. At the same time, either minor in art, or enroll in private art classes. This route gives you two things: 1) a marketable career that can support you while you inch your way into the art career you actually want (being a professional artist) and 2) continued art training. Do NOT just relegate art to a hobby. Keep it always as the goal. It took me decades to be able to reach the goal of being a full time artist, and I WENT to an art school and graduated with honors. But like I said, what I was NOT taught was HOW TO START an art career.

So learning new techniques, getting used to having your work critiqued (very important), being challenged and stretched as an artist…a good art school can do that. But there are a few other options that can do exactly the same thing. Be open to options.

Question 3: "Did you go to art school? If so, where?"

“La Mer”

It has honestly surprised me how many people have asked me over the years if I’ve gone to art school or if I’m self taught. That question kind of makes me laugh because even artists that go to art school are self taught. If they’re any artist at all, they will spend the rest of their lives teaching themselves as they try new techniques and tackle new challenges. Just this last week, I ripped the canvases off of two good size pieces of mine and started all over. I know some folks will think that’s sad but it’s not at all sad: it’s growth. It may have been an experiment gone wrong, nevertheless you can’t help but learn from any experiment you work on, so although it was a frustrating thing to have to do (and humbling!), it was nevertheless successful. The pieces I’m working on as “round 2” are turning out SO much better than the previous “round 1”. That is a good thing.

But I digress. I would suggest that if someone were considering art as a career, I would absolutely suggest they ask an established artist whether or not they went to art school, and if so, which one and did they feel the experience prepared them for their future career as an artist.

I have strong feelings about art schools, because they can be really great or really a complete waste of money and time. A visit to the school and their student gallery will usually tell you all you need to know. If all the artwork is off the scale bizarre that will tell you something. If an artist wants to sell their work to the general public, then they need to consider what the general public would purchase. For instance, I once saw an “art piece” in a museum that was a clothes drier with lint balls coming out of it. That was it. I heard a guy behind me whisper to his wife, “that’s art??”. Really good question. I think sometimes that if art can sell, it ends up in a gallery. If it can’t sell, it ends up in a museum. I know that’s a horrible exaggeration but that’s how it feels sometimes.

My point in bringing that up is that if an art school doesn’t train the students in the “rules of art” (yes, there are rules), and if they’re just encouraged to express themselves with no guidance, the students will not be equipped to actually produce sellable art. They basically enrolled in an art therapy program, but I would recommend a would be professional artist hunts out a good school that will teach them technique and hammer the rules into them. Rules can be broken, but you have to be really skilled at how and when to break them. That requires learning.

Question 2: "How long have you been selling your work professionally?"

When you're training to be an artist, whether that's informal training (on your own or as part of a group) or more formal training (i.e. art school), there are things you need to find out in order to best plan your route from Point A (art as a hobby) to Point B (art as a career). I've come up with twelve questions to start with. There are probably many more questions but these are a few I thought of that are meant to at least get you going in the right direction. 

If you've been reading these posts, you know I've answered the first of twelve questions in my last post. Here, we tackle question 2: "How long have you been selling your work professionally?"

The answer to this question can be stuck in the same mental box as the answer to the first question. The answer to the first question I proposed will give you an idea of how long this person has been doing art. The answer to this second question will tell you how long they've been SELLING art. Both questions are background questions. They are meant to orient you as the interviewer to the artist you're speaking to so you know how to weigh what they will share as they answer the rest of the questions. I don't mean this as a rude or "judgemental" exercise. I just mean that if someone has been marketing and selling their work for years, they will probably know more about how to market and sell artwork than someone doing it for eight months. Again, this is just to give you a way to know which answers (when you get conflicting answers from different artists) should be given more weight. That's all. 

“…if I was depending entirely on the income from selling my paintings in galleries, I’d be a starving artist”

Personally, I've been selling my artwork for about 25 years now. I started selling in a gallery in Orlando, Florida (where I was living at the time) and it was a heady thing realizing people would actually part with their money in order to purchase one of my paintings. It was awesome. In the beginning, my questions were all about how to get into another gallery. I'll talk more about that later, but I've learned that if I was depending entirely on the income I get from selling my paintings in galleries, I'd be a starving artist. Galleries are helpful because they give you "vacation money" (extra funds you can just look at as fun money) but there are other outlets to tap into for more of a steady income stream. Again, more on that in answer to a later question. For now, just know that getting into a gallery was where I started, and the day I was told they wanted to represent me at the gallery was truly an amazing and exciting day. That's a good start but...it was not the end. More on that to come.