World View #3: Naturalism

In my studio, most people that visit are tourists visiting Asheville, and most visitors are just there to enjoy artwork. Most folks I meet are probably not looking at my artwork and wondering which World View spawned this style of art. (That makes me laugh just thinking about it.) I would go so far to say that 99.9% of people you might survey would not know what the term "World View" even means.

Every one of the visitors to my studio has a "world view" and are trying to understand my artwork (sometimes frantically), based on their world view.

However, every one of the visitors to my studio has a "world view" and are trying to understand my artwork (sometimes frantically), based on their world view. But that's like you using a meter stick to measure something I used a yard stick to create. You might look at both measuring devices and conclude that because they look similar and are used in exactly the same way, they're the same. But unless you factor in the differences between our two methods of measuring, you won't be able to make sense of my dimensions at all, correct?  And that is why this "world view thing" is important to me. Art should be understood.

So...if I still have your attention by this third blog entry on "Understanding Art", then you are truly among the elite academics because this stuff would completely bore most people I meet. However, if you are still reading this blog and I still have your attention, that's awesome! You are well on your way to "getting" every piece of art you ever see. I'm totally serious.

Understanding the artistic creations of someone requires understanding what the creator was trying to say (not just your interpretation of it). And understanding that creator means digging into his or her world view (how they see the world -- how it works and why). Those basic assumptions shape everything about that person's life and especially the artistic work they produce (the art is, in essence, a huge clue into the soul of the artist).

Understanding the artistic creations of someone requires understanding what the creator was trying to say (not just your interpretation of it)

So we have already stated that, historically speaking, theism is the oldest World View. We said that according to theism, God is "here", present with us and wanting to interact with us. The next World View we considered sprung up in Europe in the 17th century and is called Deism. Deism asserts that God is "out there somewhere" but has nothing to do with the world he/she/it created. The next World View to evolve took this all one step further. Naturalism states that whether God exists or not is immaterial.   

Naturalism is the view that the scientific method (hypothesize, predict, test, repeat) is the only effective way to investigate reality.

• Everything REAL can be explained scientifically. If it can’t, it’s not real.
• There is no moral right or wrong, good or bad. There is only fact and non-fact.

Therefore...

• What individual people do does not ultimately matter.
• There is no God to enjoy or glorify and there is no real significance granted to human beings other than what they imagine or make for themselves.

This world view is really interesting to me, because with virtually every other world view, I can find music, poetry and art that was generated from the standpoint of that world view. With Naturalism, I cannot. Nothing. I assume this is because music, poetry and art are transcendent, and naturalism disregards the transcendent as ultimately meaningless. Don't get me wrong...I don't think someone holding to this world view would hate art. But strictly speaking, artwork and the creation of beauty would be like wiring a paper leaf to tree-shaped sculpture made of metal rods welded together.  Just because you hang the leaf on this "tree" might be very nice but it doesn't mean the tree is real. So create if you want, but that's not reality and is ultimately meaningless.

Strictly speaking, naturalism didn't last very long before it morphed into the next logical World View:  Nihilism. And we will look at that one next, complete with poetry and art.

World View #2: Deism

In this blog series, I'm looking back through history and tracing the effects of societal world views upon art.  By way of reminder, a "world view" is a fancy term (use it this week and impress your friends!) that simply refers to the "comprehensive conception of the world and how this world works", i.e. our basic assumptions about life. I think this is interesting and helpful because understanding the mind of an artist greatly helps us interpret (and maybe even enjoy) his or her artwork, and that is the point of this blog.

So in my last blog, I talked about theism, the dominant world view in Western Civilization until about the 17th century. Around that period of time, the mindset of the average European peasant was fixed in theism and the mindset of the average European academic was fixed in skepticism.  This was the time of the Enlightenment, when the West examined theistic explanations for why things are the way they are, collectively scratching societal heads wondering "WHY do we believe all this stuff?"  So you really had two basic camps: the religiously devout and the skeptics, and in between both of them stood the deists.

The basic assumptions about life according to a deist can be summed up this way:

Deism derives the existence and nature of God from reason and personal experience (rather than from a written scripture or religious institution).

Deism reject supernatural events (prophecy, miracles). According to a deist, God exists but does not intervene with the affairs of human life and the natural laws of the universe.

Deism accepts holy books of religion as interpretations made by other humans, rather than as authoritative sources.

Deism purports that God's greatest gift to humanity is not religion, but the ability to reason.

Deism teaches that there is right and wrong, good and evil based upon the laws set up by the Creator because by those laws, society runs best.

Where theism teaches that the chief end of man is to "glorify God and enjoy him forever", deism would postulate that that would be utterly impossible, because God is viewed as basically unknowable and distant. A deist would assume that God created the world but that he/she or it is aloof – somewhere out there beyond the stars but too busy and/or to grand to notice us much here on earth.  A famous illustration of what deism teaches pictures God as a watch maker who created this grand time piece and set it ticking. Then God left his work desk and left the watch to tick by itself.  And so a deist would believe that human beings still have the dignity of being created in the image of God but this God offers no personal relationship to men. So whereas theism teaches "God is here" (present), deism teaches that God is "out there somewhere" (unknowable).

How did all this affect artistic expression? Most notably, visual art was no longer centered on religious themes, but on natural situations in everyday life. Humankind was now at the center of attention rather than the Deity. To illustrate this, compare two examples. The first is of the Madonna and Child by Giotto di Bondone.

What is the focus of this piece of art? It very obviously was painted to exalt the deity. Compare this piece to "The Concert" by Judith Leyster, ca. 1633.

What is the focus of this piece? Obviously, people...human interaction with each other. Is God there? Oh, maybe off somewhere, but definitely not included in this moment from "normal" everyday life.

This shift in world view rocked all human expression. I have noted an example of this regarding visual art, but as far as music goes, one the most famous pieces ever written actually illustrates this world view shift with remarkable clarity. Beethoven's masterpiece, the "Ode to Joy" from the final movement of his Symphony #9 has to be one of the most beloved pieces of music in all Western history and perfectly illustrates the influence of deism. See if you can catch it.

"Ode to Joy" by Ludwig van Beethoven

Joy, thou source of light immortal,

Daughter of Elysium!

Touched with fire, to the portal,

To your radiant shrine, we come.

Your sweet magic frees all others,

Held in custom's rigid rings.

All men on earth become brothers,

In the haven of your wings.

Whoever succeeds in the great attempt

To be a friend of a friend,

Whoever has won a lovely woman,

Let him add his jubilation!

All creatures drink joy

At the breasts of nature;

All the good, all the evil

Follow her roses' trail.

Kisses gave she us, and wine,

A friend, proven unto death;

Be embraced, you millions!

This kiss for the whole world!

Brothers, beyond the star-canopy

Must a loving Father dwell.

Do you bow down, you millions?

Do you sense the Creator, world?

Seek Him beyond the star-canopy!

Beyond the stars must He dwell.

Do you see the shift? Whereas the piece by Bach I referenced in my last blog (Jesu, Joy of Man's Desiring) had the deity as the center of attention, Beethoven has humankind at the center. Is God there? Oh, yes...somewhere "beyond the star-canopy...beyond the stars he must dwell".

So bottom line, a theist would say "God is here" and a deist would say "God is out there somewhere, but certainly not here". Theism holds out relationship with God as prime, and deism takes a big step back from that.

In my next blog, we'll progress to the next world view that hit the stage, that of "Naturalism". And by "Naturalism", please do not think of organic food and care for the earth. It's not that nice at all. But I'll save that for next time.

World View #1: Theism

By way of reminder, what I am doing here is trying to help people appreciate and understand the art they look at. I am not going to attempt to get you to "enjoy" that art. No one can do that. You're not going to enjoy all art just because you understand it and that's fine. I understand sushi and I can appreciate the exquisite art of preparing it, but you won't catch me eating it because though I understand and appreciate it, I do not enjoy sushi at all. Sorry.

So what we're going to do is to try to understand and appreciate the art by understanding and appreciating where the artist is coming from (i.e. his/her world view). By "world view", I mean the comprehensive conception of the world and how this world works, i.e. our assumptions about life. The way I'll do this is to trace the historic progression of the dominant world view as it evolves through history. One note here...No one really holds to just one world view, no matter what we say. For instance, a religious person may intellectually hold to a theistic world view but act as though there were no God or higher power at all. A nihilist may say there is no real "importance" to life at all and that there is no basis for any moral standards at all, and yet act and live as though something like global warming WAS important and that it's "wrong" to be homophobic or racist.

So, when we talk about someone's world view, we're painting with a broad brush -- there will be exceptions because most human beings are anything but consistent.  That said, there is something to be learned from looking at the dominant world view an artist (or anyone for that matter) has because it helps us interpret everything else about them. It's not really fair to judge someone with my own standards even if I believe those standards are correct. What I would like to encourage you to do is to learn the standards of someone else and interpret their life and their art on that basis. Why? Well, because that is just respectful and I hope that's still a valued attribute to everyone reading this, no matter your world view.

Enough of a prologue. Let's get into it.

First of all, for thousands of years, the dominant world view was that of THEISM. The basic assumptions about life according to a theist can be summed up this way:

• There is a God. He* has created everything there is.

• He has revealed himself to the world (he wants to be known).

• He is actively involved in the world of human affairs, i.e. what we call miracles are possible if there is a God.

• God controls all things and provides a sense of order.

*By using the pronoun "he", I am simply acquiescing to the historical way of referring to the God of the Bible since that God is not portrayed in the scriptures as an "it" but as possessing a personality. That said, I need to be careful because that God is not portrayed as possessing a Y chromosome. The God of the Bible is not male; neither is he female but the creator and wellspring of all that is male and all that is female.

According to theism, there is actual

• Good and evil

• Right and wrong

• True and false

• ...and what you do (good or evil, right or wrong) ultimately matters.

The historic theistic world view states that the chief end of man is to glorify God and enjoy him forever. It states unequivocally that human beings are significant because they were created in the image of God.

So, a question...

What would you expect visual art, music or poetry to look or sound like that is coming from a theistic world view?  Other than the obvious (saints and halos), any art that CELEBRATES ORDER may well be coming from a theistic assumption of the world. Sometime, look up the "Golden Section" or "Divine proportion" (same thing). It's an amazing proportion that artists and designers have been using since the days of ancient Egypt. That proportion is 38:62 By and large, your navel is at about the 62% mark from your feet to the top of your head, your elbow is about 38% from your shoulder to your finger tips. The dorsal fin of a dolphin is 62% back from the tip of its nose to it's tail. This proportion is in plants and animals nearly everywhere you look. It even dictates the planetary rotations of all the inner planets out to Jupiter, and is clearly seen in the location of bands in the rings of Saturn.  Architects have employed it in the design of the Great Pyramid and Parthenon and it was used in the proportions of the Ark of the Covenant in the book of Exodus.

The existence of order in any artwork (visual art, music and poetry) is a "tipping of the hat" to the theistic world view.

As far as music goes, take a break and go and listen to Bach's Fugue in G Minor. I don't care if you like or love Bach. Just do it. I chose this rendition of it because it comes with cool graphics (so it'll be entertaining!). Look at and listen to the incredible order in this piece of music. This is literally mathematics set to music, and it definitely comes from the strong theistic world view of Johann Sebastian Bach.

For an example of poetry coming from this world view I've selected a verse from Bach's hymn "Jesu Joy of Man's Desiring", and as you read it, rather than agreeing or disagreeing with his assumptions very clearly written here, read it and understand simply WHAT his assumptions are. According to the lyricist of this piece, (ask yourself) is there meaning to life, does life matter, are people important?

Jesu, joy of man's desiring
Holy wisdom, love most bright

Drawn by Thee, our souls aspiring
Soar to uncreated light

Word of God, our flesh that fashioned
With the fire of life impassioned
Striving still to truth unknown
Soaring, dying round Thy throne

So that is Theism. In a theistic world view, you have a God who is there, who wants to be known by humans. BUT…everything eventually morphs. In my next post in this series, I'll look at the next world view, Deism and it's powerful influence on painting, music and poetry as well.

A Time to be Disturbed

Beginning of one of the most disturbing paintings I've ever started

If you know me at all, or are familiar with the work I do, you know I love painting landscapes. That's my thing. But now and then, something just really hits me and changes to course of what I'm doing completely. The last time this happened was when Joy and I visited what is left of the concentration camp at Dachau (just north of Munich) last September. Seeing what I saw -- I was shaken to my core. That doesn't happen very often. I'm pretty "even-keel" but when I left, I had to express myself in my language (art). If you're interested, just click here for a link to that blog. 

Well, it's happened again. I wish this wouldn't happen in my head. I'd sleep a lot better if I could just paint trees and mountains all the time, but I think I'd explode if I didn't say something right now about an issue that's really hot in today's news. If you have a minute, please go to this link and if you have the stomach for it, please, please watch the video and then me know what YOU think. 

When I watched this, I couldn't help but respond. And I'm (thankfully) not alone. A group of artists in my building (the Pink Dog Creative Building in Asheville's River Arts District) met and dreamed together. We are in the beginning phases of putting together an exhibition of art from artists (painters, poets and musicians) all over Asheville that encapsulates our response to police brutality against black men and gun violence in general.

So right now, this painting I'm starting looks pretty innocuous and no different than anything else I do, right? Well, I'm going to be taking you through the steps to the very end, so you can see it evolve. I know what it'll look like in the end and some of those I've explained it to have teared up. For now, I'm keeping a tight lip until it's done. 

I'm honored to be working with these other artists. It's so nice not to have to do this alone, because I really don't know what I'm doing. I just have one voice, but a multi-thousand member choir is made of individual voices. I want one of those voices to be mine. Sing with me?

Understanding Art 101

As an artist with an open studio in Asheville, North Carolina, I am around artwork and people all day long. People from all over the country visit me, check out my paintings and sometimes chat with me. Oftentimes, we talk about the types of artwork they like and don't like and they ask a lot of questions to try to understand my specific technique. I love these conversations. I love talking about art and help people appreciate the artwork they're seeing. My passion is that people at least appreciate (if not enjoy) all the artwork they see, whether it's from the ancient Greeks, Renaissance masters or modern abstract.

Recently, I was having a conversation with a studio visitor about different art styles and artistic periods and he admitted that he did not understand most art at all. That conversation got me thinking, and because of that, I decided to write a blog series based on a lecture I've given several times on the subject of "understanding art" because I think that's important. Understanding art does not mean you have to enjoy it or like the art at all. Understanding the art involves understanding the world view of the artist. This is crucial because knowing the world view of a person (their comprehensive conception of the world) helps us interpret what that persons says and does. 

So, for the next few weeks, I'm going to talk about chronological periods of world views and how those views affected the arts and culture. The world views I will cover include theism, deism, naturalism, nihilism, existentialism, modernism, new-age pantheism, and post-modernism. Sound exciting? Maybe I'm a geek but I think it's fascinating! Knowing a bit about these world views and knowing where a person is coming from helps us to better appreciate and understand that person. Who doesn't want to do a better job of that? 

The Organ Mountains

"The Organ Mountains" (45" x 49")

This painting epitomizes my very favorite thing about painting a commission: I literally get to paint scenes from all over the world! This just completed piece "The Organ Mountains" is depicting a mountain range just east of Las Cruces, New Mexico. They were named the "organ" mountains because the jagged peaks reminded early settlers of a pipe organ (so the story goes). 

Planning for this painting began last December when a very nice local couple were visiting my art studio in Asheville's River Arts District. They liked my technique and asked if I ever did commission work. I love that question. I explained that "YES!" I do commissions and that they comprise over half of all I paint at this point. So they pulled out their iPhone and showed me photos of these incredible desert mountains and I was totally hooked. After agreeing to the size, they sent me several photos they liked, which I kind of combined together, i.e. I took the composition of the mountain range in one of the photos and sketched my composition based on that photo. But it was dark and the coloring was off, so I used the lighting and coloring of a second painting and vegetation from a third photo. After I completed the sketch, texturized it and applied the metallic leaf, I colorized it with multiple layers of oil paint and called in my clients to take a look. They asked if I could insert a massive cumulus cloud above the mountains, and insert an ocotillo plant and some yucca's (all cacti indigenous to that region). A week later, I completed the painting, applied the gold to the edges  and poured the resin. 

I love the American South West. I've spent a lot of time exploring the area but it's so, SO vast, there's no way anyone could see it all in a lifetime. If you like very wide open spaces and dramatic geology, the west is definitely worth a visit (and definitely worth commissioning a painting I might add). 

"Remember...there are no mistakes with art"

I hear some crazy things sometimes. It just cracks me up what some people say. Just by way of reminder, I work in an open art studio in the River Arts District of Asheville, North Carolina. An "open" art studio means that people can visit from all over the country and all over the world (literally!) and drop in and visit with me and take a look at my artwork displayed on my walls as well as watch me paint.

My work desk/easel is about four feet from the door and so I'm right there. I can hear everything. :)  Here are some snippets of conversations I've heard recently that just made me crack up:

• "Babe, you could TOTALLY do this art! Ask him how he does it!"
• "Yeah, it's nice and all but did you see the PRICES!?"
• a guy to his girlfriend..."First he takes a photo and dips it in the glass..." (really??)

and my recent favorite..."Remember sweetheart, there are NO mistakes in art..."

That last comment is the one comment that makes me cringe actually. What that kind of mindset infers is that there is no such thing as skillfully crafted artwork and poorly done, ugly artwork. Believe me, I've made ugly artwork and I can guarantee there ARE mistakes in art because I've made a whole lot of them. Pay attention here...(I'm about to say something profound)...the freedom to MAKE mistakes with art is what also creates the freedom to innovate. Some of the crazy things I try actually work. Some unequivocally do not, but some do and that is how technique and skill advance.

I can guarantee there ARE mistakes in art because I've made a whole lot of them.

To say there are no mistakes in art is ridiculous. I mean, is art the ONLY thing human beings do that has no standard? I've heard good music and bad music. I've heard good voices and really bad voices. I've read well written books and really poorly written books. I've tasted really good food and really dreadful food. So is the creation of a painting or drawing in a completely unique category that makes it immune from scrutiny? Of course not. There is beautiful, well-crafted art and really bad art. I know this because I've made both.

"...the freedom to MAKE mistakes with art is what also creates the freedom to innovate."

I guess the other reason I don't like that comment is that it reveals some insecurity on my part, and I'm willing to own that. See, if it were true (that there are no mistakes with art) then I'm wasting my time trying to push the limits of what I think I can do with my own art; I'm wasting effort trying to get better and more skillful as an artist if there is no such thing as "better" or "skill" as it relates to art. But I really believe the creation of great art (any art -- painting, ceramics, sculpture, music, food just to name a few) involves developing skill. And skill at learning anything at all involves experimentation and playing with your ingredients and experimentation inevitably involves some failures. That's the human condition and art, if nothing else, is absolutely and completely human.

The Biltmore Estate

"Autumn Afternoon at the Biltmore" 

"Autumn Afternoon at the Biltmore" began with a request from a local couple back in December. They were visiting my Asheville art studio and gallery and it turns out they have season passes to the Biltmore Estate and were describing a scene which featured the narrow road between the reflection pond and the French Broad River. After agreeing on the size and price, they went back to the Biltmore and took photos which became the basis for this piece.

This was a challenging piece in that the composition is not just based on one photo but five. For instance, the boat in the foreground was in a separate photo and the sun burst in the trees was in another photo. The actual roadway has vegetation on the side of the river that pretty much blocks the view of the water so...for this painting, we did a bit of judicious weeding. At the very last minute, Canada geese were added into the reflection pond at the request of my clients and since I have a soft spot in my heart for ducks and geese, I added them happily. Honestly, what I am describing is one of the most important aspects of a commission: I'm not just painting a scene, but assembling a composition based on five photos which encapsulated all the warm memories this couple has of days of wandering and hiking around the Biltmore Estate. The result (I hope) is not just a nice painting but something sentimental. I painted memories in this one and had a great time doing it and the fact that the Biltmore Estate is the subject matter made it even better. 

The first year Joy and I moved to Asheville, we purchased season passes to the Biltmore as well. It's a great way to really enjoy not just the amazing house but the grounds as well. There are literally miles of trails to hike and several gardens to explore such as the formal and informal gardens designed by the amazing landscape architect Frederick Law Olmsted. If you have the chance to visit Asheville, North Carolina, it's definitely worth saving your pennies to visit. And...if you end up taking an awesome photo during your visit, send it my way! 

How to Make a Living as an Artist (Part 2)

As I stated in an earlier blog, I was recently asked “How do you make a living as a full-time artist?” And honestly,  I wake up every morning absolutely baffled that I CAN make a living doing what I love doing.

I work here in the mountains of western North Carolina in the town of Asheville,  and largely because of that, I do not do art shows or art festivals. I really don’t go anywhere, because I can't afford to leave my studio.  Basically, I walk to work in Asheville’s River Arts District, unlock the door, turn the lights on, stick the “OPEN” flag out on the side of the building and then I start painting, and people (some locals but mostly tourists) come through my door and look at my artwork and by far, most of my sales come from people who walk in off the street. They are visiting Asheville, heard about the River Arts District and they want to make sure they check that off their “to do when visiting Asheville” list. If I lived practically anywhere else, this business model would not work at all. But because there are now about 220 artists within about one square mile who do this, and who go together on advertising to get the word out, people know about us and they visit (and purchase art!)

 If I didn't have this business model available to me as a real option, I'd probably be in trouble.

So the fact that I can make this business model work is largely due to where I live. But the details as to how the situation in Asheville makes my life as a full-time artist possible -- I don't see why that can't be replicated anywhere else. I really hope it can. There's nothing magical about Asheville (although some locals explain that Asheville is special because of giant crystals under the city. Ground penetrating radar has never detected said crystals, but I digress...

If I didn't have this business model available to me as a real option, I'd probably be in trouble.  Most other full-time artists around the country that I know get their work into as many galleries and art festivals as possible. I truly have all the respect in the world for artists who travel from art festival to art festival and have their work in select and profitable galleries and who make a living that way. I cannot compete with them. I mean, I have found a few galleries that now carry and sell my work but honestly, I make most of my own sales from my Asheville studio. I would love to find more galleries around the country that would represent me, but I honestly don't know how to find them, so I unfortunately cannot be much of a help with any of that.

But because I live where I live, I am literally "piggybacking" off the momentum every other artist here has created. It's symbiotic. Visiting artists have asked "is there even ROOM for another artist here?" and my answer is always "YES!" because it's like gravity -- the more the mass, the more the gravitational pull (i.e. more visitors recognize us as an arts destination) and that's a really good thing for all of us artists.

The other thing the artists do is to have "regular open hours" 

Why is Asheville so special? Well, for one thing, it is a tourist destination in and of itself, and that REALLY helps bring people into the area.  And here, the artists are working together and they are operating their business like a business. Let me explain.

First of all, most artists all rent studio space in the same part of town (not all scattered through the city). The artists have an organization they pay dues to and they (the River Arts District Artists) advertise and promote what's going on here. We have a printed studio guide with a map of where all the studios are, to make it easy for people. 

The other thing the artists do (well, enough of them anyway) is to have "regular open hours". I have my hours posted in our studio guide we pass out and on my studio door...10:00 - 5:00 every day but Sunday. So my studio is not just where I paint. I do paint here, but the public walks through my door every day, watch me paint, and they look at my finished artwork hanging on the wall. So it's kind of a cross between a messy studio and a classy art gallery that's open to the public. THAT is what I (and lots of other artists here) do.  And honestly, the only people I hear around me in the arts district that complain about not making sales are those who can only be here now and then. I totally get it that not everyone can or wants to do this full-time, but if you want to make a living with this more "retail" type art business model, you have to be open.  In other words: You cannot sell your artwork if your studio is locked up and dark.

Let me illustrate this point with a true story.  I was driving through an un-named state a couple years ago and saw a sign "historic arts district" and I thought "Oh COOL! Let's take a few minutes and explore!" So we did. My wife and I found the arts district and were really impressed with the concept. Turns out that the downtown area of this town was dwindling and the city wanted to re-vamp the area. So they sold studio space to several artists for SUPER cheap and even gave $10K per studio for upgrades and interior design.  And artists moved in! But when my wife and I were there (on a Friday), we spent an hour walking around the arts district and only one studio was actually open. If someone opens a hardware store or lighting store or barber shop or coffee shop on Main Street, they would have been there. They would be open. There is probably something I'm missing, but as a visitor, I didn't see how having closed art studios was helping to create a vibrant new downtown. I'll never go back. Not because the town wasn't cool (it was), but because it was a ghost town.

So my suggestion would be that you move to Asheville (I know artists who have done just that for all the above reasons I've mentioned).  But more realistically, I really think that wherever you live, you could try to get artists around you working together (in as close a proximity as possible). You could pool monetary resourses and advertise. Get the word out that you're there. Let the chamber of commerce and tourism office know you're there.  And BE IN THE STUDIO with lights on and door open and OPEN flag out front so people are invited in. That's what we do here and I know it works.

How to Make a Living as an Artist

I was recently asked “How do you make a living as a full-time artist?” That is the million dollar question for a lot of really creative people out there, and there are so many factors involved in the answer. I’ve seen people become really successful with an art career and some miserably fail. It’s really not rocket science, but there are certain things you should do and some you shouldn’t do that can help or hurt your chances. Let me explain.

A few years ago, a gentleman came into my art studio and told me he was an artist and wanted to talk to me about getting his paintings into my “gallery”. He then proceeded to remove several oil paintings from a cardboard box to show me. I had to explain that this was my studio (where I create and sell) my own art, and not an art gallery per se. And honestly, the level of skill I saw was not something that would inspire sales and sales are the only way an artist can make a career out of creating art.

Just because you want to sell something
doesn’t mean anyone will want to buy it.

I am reminded me of an experience I had when I was four years old. I wanted some money to fund a trip to the store for candy and baseball cards, so I cooked up a scheme involving a handful of rocks. See, I decided I would set up a card table out by the street and make a sign that read “ROCKS FOR SALE”. These were super cool rocks (I thought) and I was sure someone would agree (enough to part with a quarter). No one even stopped to look at these gems-in-the-rough. No one. Important lesson learned: Just because you want to sell something doesn’t necessarily mean anyone will want to buy it.

In my opinion, if someone desires to make a living creating and selling artwork, they need to be willing to seek solid artistic training, critique and learn the basics of promoting their business. 

TRAINING

If you want to create and sell your artwork as a career, get training, and pick your school carefully. Not all art schools or art programs teach actual skills. Visit the school and take a look at the student art and ask yourself a question: “Does this look like something people would actually purchase?” Some of what I see at art colleges look like the students are having a truly cathartic experience creating some really edgy art, but unless that’s combined with real skills learning, how do you make a living with that when you graduate? This is why so many art students graduate and end up flipping burgers. Training is really important. Look, if someone works on my car or repairs my air conditioner or operates on my brain or makes me Beef Wellington at some expensive restaurant downtown, I would absolutely expect they were well trained and have some real ability. Same with art. Same with everything else we do.

I can hear someone say, "So you just dismiss everyone who's self taught? You think we all need art degrees?" And I would answer a definite "no". I basically invented (self-taught) my whole technique I use (with the help of the foundation I received with my training). I'm not discounting the concept of "self-taught" at all. I just think that a person can go a lot farther in any profession we're talking about it if that person got some coaching, and the easiest way to get coaching is school. There are actually "rules" in art that would be really helpful for an aspiring artist to be very familiar with.  Knowledge of those rules will help you create something amazing. When I was a kid, I was bored with normal tomato soup and so...I decided I would experiment with adding orange juice to it. I learned very quickly that certain flavors blend well together and others definitely do not. There are rules. An art degree is definitely not the only way but it's the easiest way. If you don't go that route, try to find a mentor. All I'm saying is that in addition to any possible self-teaching, get trained. Get input from others (and especially experts), which conveniently leads me to my next point:

CRITIQUE

If an artist has an arrogant personality that doesn't listen to or seek out critique, I don't think that's going to help them move forward. (I have more to say on this subject in an earlier posting if you're interested.) To make a living doing this, you have to listen for criticism and not just TO criticism. Sometimes what an artist wants to paint may be really therapeutic, but won't be sellable. When you look at art creation as a career, you have to find a balance -- it should be both inspiring to you and inspiring to the viewer of your art.  

I’ve had one artist a couple years ago visit my studio and ask if they could make an appointment to ask me for advice as to how to make art his career. That was totally flattering and I liked the fact he asked for an appointment (that was respectful). When you show someone respect, they will be much more likely to help you out with some advice. So seek out other artists and/or gallery owners. If they’re too busy, they’ll tell you, but you may get some really great advice this way. 

The other thing you could do would be to enter your work in juried art shows. If your artwork is consistently rejected or consistently gets attention and/or wins an award, that will be a real gauge as to whether your abilities are what they'd need to be. 

SELF PROMO

Get professional looking business cards and create a website. The website should have your artist statement, bio and lots of photos of your work, and how to contact you. Do you do commissions? Explain how that works. Don’t be afraid to look at other artist's websites and make notes of what you like and don’t like. If you can’t afford to pay someone to create a website for you, there are DIY website programs out there and they’re fine. Just make it simple and clean and informative. 

GET OUT THERE

After training, critique and creating professional-looking self promo tools, you’re ready to begin actually putting together your career. In my next post, I’ll discuss the variety of ways you might do that and explain what I did (which was a bit less “conventional” than most professional artists out there) but it worked really well for me.